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Here’s how 200+ software decision-makers say you can win their business. This study explores how to attract and convert buyers from many different industries. It covers how to get their attention, how they select which software tools will get serious consideration and how the final decision is made.
Review your sales funnels from the perspective of these SaaS buyer types. Do you have content that speaks to both?
According to our recent study, once a need is identified, it takes about two and half months before a company begin to research new solutions.
The software buyers we surveyed typically consider 4-6 pieces of software seriously. How can you ensure you are on that list?
Once you are on the short list Scheduling a product demo is the most popular next step. Starting a free trail is the least popular. Other surveys have shown that the most profitable buyers want to get into the weeds and speak to someone who can answer technical questions about implementation etc. Action Items: 1) […]
The SaaS buyer’s journey can be long and convoluted; here are five ways that SaaS buyers are discovering solutions and finding your product.
Most of software buyers (89%) have a documented process for purchasing software: from identifying a need all the way to implementation.
What else goes on behind the scenes? Word of mouth is key, but whose opinions matter most? Co-workers and peers. Consider building a piece of content that can help guide the internal conversations. This can be a checklist or a written process for handling the needs of each stakeholder. Often the users and buyers are […]
How long does the search take? Once the search is underway, it takes an average of over two months to make a decision on a new piece of software. (NOTE: This data point refers to how long the search takes. This is different than Section 1 which looks at how long it takes to start […]
These companies raised funds in late 2022 to help build systems that will make remote work and remote hiring a possibility for more companies.
