Welcome to our resource library. Here you will find a growing collection of resources geared toward understanding the modern B2B software buyer. The goal of this media center is to aid you in growing your software business.

Do you have an idea about how we can do this better? Please make sure to contact us so that we can improve what we are doing and help you grow faster!


Everything we publish appears here in the order it was published. This includes videos, articles, survey results, and more. The sole purpose of this blog is to help you grow your tech business.


Software Buyers Journey

Software sales cycles can be long and complicated. The path to a sale can take months and include many stakeholders. In order to understand how to sell software better, we surveyed 200 software buyers from small to medium-sized companies. Our questions covered the entire software buyers' journey, from top-of-funnel awareness through to the final sales conversion.


CRM Study

It goes without saying that CRM buyers need to think strategically about this investment. To get a better feel for what those deliberations look like in the SMB space, we sent out a survey to 200 key business leaders at U.S.-based companies with between 10 and 200 employees.