Seattle has one of the country’s richest startup cultures. More than a few companies born in Seattle, like DocuSign and Redfin, have grown into become well-known brands. The city is showing no signs of slowing…
The Internet is at a crossroads. After most digital media companies built a business model based around selling advertising in exchange for content, audiences are revolting. Internet users believe brands aren’t holding up their end…
Most companies have a vague idea of how their customers transition through the sales funnel — or at least how they want their customers to go through the funnel — but few have a concrete…
Instagram has become a go-to social media platform for young people and brands trying to connect with young people. More than 55% of total Instagram users are younger than 30, which means it skews younger…
Denver is one of the fastest-growing cities in the nation. In 2015, the population grew by more than two percent, or 58,000 residents. Frankly, it’s no surprise why. Denver has the Colorado Rockies right in…
The marketing universe tends to make complete sense to everyone who works in it, but sounds like jumble with too many acronyms to outsiders. When we all visit family for the holidays or go on…
Attribution continues to be one of the biggest challenges facing influencer marketing. While analytics channels from Google, Facebook, Coremetrics and elsewhere continue to develop new algorithms for mapping customer journeys, customers continue to use multiple…
There is a lot of bad social media marketing in the world, especially in the B2B sector. In fact, according to the Content Marketing Institute, 93 percent of B2B marketers use social media as the…
They say the best ideas happen over a round of beers with friends, so it’s no surprise that Milwaukee and the surrounding areas are becoming a hub for great disruptive ideas. From legal and health…
By 2020, the average customer will manage 85% of their transactions without human interaction. While you might have all of the answers and your team surely has years — and even decades — of sales…