Blog

Everything we publish appears here in the order it was published. This includes videos, articles, survey results, and more. The sole purpose of this blog is to help you grow your tech business.

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How CMOs Can Push For Long-Term Strategy Over Short-Term Wins

Here is a three-step process CMOs can deploy to protect their long-term marketing strategies against demands for short-term wins.

HR Tech Adoption: How to Connect With Employees Who Don’t Want New Software

HR staff in every organization will sometimes be hesitant about adopting new software. Here’s how work tech providers can earn those people’s trust.

Conference Preview: 13 Talks We’re Excited for at UNLEASH America

At the end of April, I’ll be heading to Las Vegas for UNLEASH America 2023’s International Festival of HR. This is one of the best conferences anywhere for HR leaders to connect and share ideas. I’m excited to meet with those folks and learn everything I can. Until then, here are 13 of the sessions, […]

4 Work Tech Companies Doing LinkedIn Right

We’ve come up with a four-point rubric for analyzing LinkedIn campaigns. These HR tech companies pass our assessment with flying colors.

4 Startups Helping Companies Navigate Recruitment After the Great Reshuffle

Getting the right people into the right roles has become difficult after the Great Reshuffle. These four startups are changing that.

3 Companies Building the Infrastructure for Global Remote Work

These companies raised funds in late 2022 to help build systems that will make remote work and remote hiring a possibility for more companies.

3 Pain Points HR Leaders Will Look to Solve in 2023

Work tech CMOs have dozens of things they can do to help busy HR professionals, but we think these three pain points deserve the most attention.

Marketing Work Tech: Your Customers’ Culture Can Be Your Key to Growth

Does your software reinforce the employee experiences your customers want to create? If so, this should be your No. 1 selling point.

15 Leading Work Tech Publications

Looking to stay up to date on the latest work tech trends? Reading industry publications is vital. Here are 15 of the best work tech blogs and websites.

25 Wisconsin Software Companies to Watch

Here are 25 great Wisconsin software companies to watch as they keep growing, innovating and doing big things.