Marketing Work Tech: Your Customers’ Culture Can Be Your Key to Growth
Does your software reinforce the employee experiences your customers want to create? If so, this should be your No. 1 selling point.
Blog
Everything we publish appears here in the order it was published. This includes videos, articles, survey results, and more. The sole purpose of this blog is to help you grow your tech business.
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15 Leading Work Tech Publications
Looking to stay up to date on the latest work tech trends? Reading industry publications is vital. Here are 15 of the best work tech blogs and websites.
25 Wisconsin Software Companies to Watch
Here are 25 great Wisconsin software companies to watch as they keep growing, innovating and doing big things.
14 Guest Post Targets for EdTech Brands
If you’re using guest blogging to increase your education technology brand’s reach, make sure to apply to these high-authority sites.
How long does it take B2B SaaS buyers to make a decision?
How long does the search take? Once the search is underway, it takes an average of over two months to make a decision on a new piece of software. (NOTE: This data point refers to how long the search takes. This is different than Section 1 which looks at how long it takes to start […]
How to Get the Best Ideas From Your Subject Matter Experts
Subject matter experts (SMEs) offer insight and expertise that sets your content apart. Here’s how to get the most out of the resources at your disposal.
What’s going on behind the scenes of a significant SaaS purchase?
What else goes on behind the scenes? Word of mouth is key, but whose opinions matter most? Co-workers and peers. Consider building a piece of content that can help guide the internal conversations. This can be a checklist or a written process for handling the needs of each stakeholder. Often the users and buyers are […]
21 Top SaaS Influencers to Follow on Twitter in 2022
Can’t get enough SaaS on your Twitter timeline? Good thing we’ve found the 21 best SaaS Twitter influencers to follow in 2022.
How to understand B2B software buyers’ internal process
Most of software buyers (89%) have a documented process for purchasing software: from identifying a need all the way to implementation.
The SaaS Buyer’s Journey: Discovering New Solutions
The SaaS buyer’s journey can be long and convoluted; here are five ways that SaaS buyers are discovering solutions and finding your product.