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Here’s how 200+ software decision-makers say you can win their business and become their CRM provider. This study explores how to attract and convert CRM buyers at small to medium size companies including how CRM buyers are shifting their budgets and how to capitalize on these changes.

Video 2 explores what CRM buyers say they need in order to make a switch, including why they made the switch to their current CRM. We also look at how many of the features they report they currently use.

Video 3 looks at what CRM features buyers care about. Today’s video breaks down the actual features that CRM buyers told us were important to their CRM as well as the features they do not care about.

Video 4 explores the one and only thing that may be more important to CRM buyers than the feature set. Getting this right is critical to the success of your CRM software growth.

Video 5 looks at what CRM buyers say they need to make the final decision. This includes who is involved in the process and what they need in a product demo.