We found that a substantial number of software buyers use virtual events and marketplaces (like Salesforce AppExchange) to learn about new software. This video will help you to understand how to find software buyers using these channels.
This video looks at the top places decision-makers go to learn about new software — including how they make their initial list of candidates. This will help you rank the importance of your marketing efforts.
Check out our pick of the top 18 SaaS podcasts, both experienced and new. All are currently active and provide quality insights for listeners.
SaaS content marketing tips for launching a new product or feature. Here’s why great storytelling should be a key part of your promotional strategy.
Video 5 looks at what CRM buyers say they need to make the final decision. This includes who is involved in the process and what they need in a product demo.
Video 4 explores the one and only thing that may be more important to CRM buyers than the feature set. Getting this right is critical to the success of your CRM software growth.
Video 3 looks at what CRM features buyers care about. Today’s video breaks down the actual features that CRM buyers told us were important to their CRM as well as the features they do not care about.
Video 2 explores what CRM buyers say they need in order to make a switch, including why they made the switch to their current CRM. We also look at how many of the features they report they currently use.