Even 2020 couldn’t stop the growth of SaaS. Gartner predicted the industry to grow 10.5 percent over the year, while in its 2020 State of the Cloud report, Flexera wrote that SaaS was top priority for 43 percent of companies in that year. Those stats, plus the fact that 2020 transformed the SaaS conferences scene, means it’s more important than ever to attend an in-person or remote conference in the New Year. 

If you’re not sure which SaaS conferences are running, we’ve rounded up 12 of the best events taking place in 2021. 

SaaStr Annual 2021

Date to be confirmed

Do you want to attend what’s billed as the largest non-vendor SaaS event on the planet? Then look no further than SaaStr Annual 2021. The seventh version of this event promises to be one of the best ever. Over 50,000 attendees will meet in person and online for two full days that includes over 100 workshops and thousands of mentoring sessions. You’ll also get to hear from over 150 speakers from leading SaaS brands and have endless opportunities to network with your peers. 

Startup Grind 

February 22-25, online 

Startup Grind’s Global Conference will be an online-only event in 2021, and promises to be accessible to startups across the globe. This year, the conference is running a choose-what-you-pay model, meaning attendance can cost as little as $10.

Whatever you pay, you’re guaranteed to receive excellent value for money. Over four days, the conference promises to cover seven key themes through workshops, roundtables, keynote speeches and fireside chats. If you want to kickstart your SaaS business’s growth, learn more about VC funding or discover the future of work, the Startup Grind Global Conference is a must-attend. 

SaaStock Remote

February 23-24 and March 3-4, online 

The in-person SaaStock conference may be on pause for another year, but that hasn’t stopped event organizers from putting together an excellent opportunity to learn from the best in the field. SaaStock Remote is a four-day live remote event that promises to give SaaS leaders the tools they need to grow their businesses. Hear from over 50 speakers and watch more than 30 hours of content during the first half of the conference. In the second half, you’ll be able to network with more than 3,000 attendees and make meaningful connections that can benefit you and your business in the future. 


April 20-22, online  

Collision is one of North America’s fastest-growing tech and SaaS conferences. It was hosted successfully online in 2020 and it’s back online again in 2021. Join 32,000 other participants from over 140 countries to hear from some of the biggest names in the industry and, indeed, the world. For reference, 2020 speakers included Ariana Huffington, Cal Henderson and Justin Trudeau. You don’t have to be there in person to learn and network with other SaaS leaders, but you do need to attend Collision.

Content Marketing Conference

April 27-29, online

Content marketing is one of a SaaS brand’s most potent and powerful marketing weapons. If you want to learn where to sharpen your sword when it comes to content and SEO, there are few places better than the Content Marketing Conference.

This year, the conference will be a fully remote event, but it will be no less educational. Over three days, you’ll be able to take part in a series of workshops, hear multiple keynote speeches and network in several breakout sessions. By attending, you’ll also have access to the Content Marketing Conference’s member-only portal that has training, resources and certifications that can be accessed on-demand.

workers presenting at a digital whiteboard; concept: top SaaS Conferences 2021

Adobe Summit

April 27-28, online

Adobe Summit is a free virtual event that promises to help SaaS leaders understand the future of the customer experience. As it’s an Adobe event, world-class speakers are guaranteed. Previous speakers have included Microsoft’s Satya Nadella, NVIDIA’s Alix Hart and TVSquared’s Jo Kinsella.

There’s no shortage of content, either. Attendees will be able to choose from more than 200 sessions across ten different session tracks, including the Adobe Experience Platform, digital commerce and personalization. Registration opens in late January.

B2B Marketing Exchange

June 7-9, Scottsdale, Arizona

The B2B Marketing Exchange is doing everything it can to host an in-person conference in 2021. Having postponed the initial event due to be held in February, the conference will now take place in the summer at The Phoenician in Scottsdale, Arizona. If you want to grow your brand by hearing directly from marketing experts this year, this is the place to be.

You don’t have to wait until the summer to get your fill of B2B marketing advice, however. The brand new B2B Marketing Exchange digital experience is launching on February 22 and will deliver expert-led presentations, networking opportunities and deep-dive sessions. 

Dublin Tech Summit

June 17, online

Following an incredibly successful virtual summit in 2020, Dublin Tech Summit will once again be a remote-only event in 2021. Join over 5,000 attendees for one information-packed day of learning. Hear over 80 speakers discuss the latest trends and views on everything tech-related. You’ll also have the opportunity to meet investors and C-suite attendees through several networking events and share ideas with the brightest people in the industry. 

overhead view of the Barcelona beachfront; concept: top SaaS Conferences 2021

MWC Barcelona

June 28 to July 1, Barcelona

If your SaaS brand sits at the intersection of mobile, connectivity and technology, then attending MWC Barcelona is a must. This is one of the only SaaS conferences that brings together the biggest names from multiple industries and, best of all, its keynote speakers include Anne Boden, CEO at Starling Bank, Arvind Krishna, CEO at IBM and Patrick Gelsinger, CEO at VMware.

Join over 100,000 attendees, 8000 CEOS and 2,400 exhibitors to discover the future of the tech industry. In addition to hearing from industry thought leaders, you’ll see demonstrations of the latest products and get to network with peers from around the world. 

CXO Summit 2021

September 29-30, Austin, Texas

The CXO Summit is a two-day event and one of the largest gatherings of SaaS experts in middle America. Held in Austin, the 2021 version of CXO Summit will bring together more than 250 SaaS leaders, VCs and sponsors for a series of expert-led workshops, keynote speeches, fireside chats and 1:1 networking events. There’s even a poker tournament to top things off.

Recurring Revenue Conference

Fall 2021

The Recurring Revenue Conference presented by Sutton Capital Partners is one of the only conferences to focus on the subscription economy and has been labeled one of the top ten international SaaS conferences. In short, it’s a must-attend for most SaaS leaders. 

Do so, and you’ll join 700 other business leaders hearing from industry experts and learning the latest strategies to make your subscription business as successful as possible. From reducing customer acquisition costs to increasing customer lifetime value, everything you need to know to run a successful subscription SaaS business is discussed at Recurring Revenue. 

Mind the Product

TBA 2021

Mind the Product is the world’s largest product management conference, hosting annual events in London, Singapore and San Francisco. The main event in San Francisco had to be postponed in 2020, but is due to be held in-person in 2021. If you want to learn more about product design, development, marketing and growth, Mind the Product is the conference for you.

Held over one day, the conference combines keynote speeches from the world’s leading product experts with deep-dive workshops. There is also a separate leadership event for senior executives held the day before the conference. 

Images by: Austin Distel, airfocus, Benjamín Gremler