Do you want to understand customers and speak to them on their level? Empathy mapping holds the key.
About Ed Currington
Ed has been writing for Epic Presence since 2018.
Entries by Ed Currington
Bad analytics can hamstring your content marketing efforts. Here’s how to use the right metrics to demonstrate value and optimize campaigns.
Does new tech presents the end of content marketing departments? Or are human copywriters still as important as ever?
Don’t think technical topics can go viral? Think again. Here are seven awesome examples of complex content that got tons of shares.
SaaS content marketing: Launching a new product or feature? Here’s why great storytelling should be a key part of your promotional strategy.
Want a more efficient way of managing your content creation? Here’s how to develop an enterprise-grade content calendar.
It’s amazing how quickly things can change. In just a few weeks, marketing plans have gone out the window. Whole departments are now working remotely. Budgets are being squeezed tight. At the same time, businesses still need customers — some need them more than ever. That means there’s plenty of things for marketers to do, […]
It’s time we stop and think about how we consume digital media. The truth is that it isn’t half as green as we think it is.
Heading to Dublin for this years confernce? Here are just of the 15 SaaStock 2019 speakers you’ve got to hear and learn from.
Paywalls don’t work. Operating on advertising revenue has proven unstable. But what alternatives exist to pay for high-quality journalism?