Empathy Mapping in Marketing: 4 Steps to Success
Do you want to understand customers and speak to them on their level? Empathy mapping holds the key.
Entries by Ed Currington
Over Reliance on Bad Analytics Sours Your Content Marketing
Bad analytics can hamstring your content marketing efforts. Here’s how to use the right metrics to demonstrate value and optimize campaigns.
AI and Content Marketing: Could a Robot Write Your Next Blog Post?
Does new tech presents the end of content marketing departments? Or are human copywriters still as important as ever?
Marketing to a Technical Audience: 7 Examples of Content Gone Viral
Don’t think technical topics can go viral? Think again. Here are seven awesome examples of complex content that got tons of shares.
4 Content Marketing Strategies to Promote Your New SaaS Product
SaaS content marketing: Launching a new product or feature? Here’s why great storytelling should be a key part of your promotional strategy.
4 Steps to Creating an Engaging Content Calendar in Any Vertical
Want a more efficient way of managing your content creation? Here’s how to develop an enterprise-grade content calendar.
5 Questions That Will Help You Adapt Your Marketing During a Pandemic
It’s amazing how quickly things can change. In just a few weeks, marketing plans have gone out the window. Whole departments are now working remotely. Budgets are being squeezed tight. At the same time, businesses still need customers — some need them more than ever. That means there’s plenty of things for marketers to do, […]
Is Digital Media Really as Green as We Think?
It’s time we stop and think about how we consume digital media. The truth is that it isn’t half as green as we think it is.
SaaStock 2019 Speakers: 15 Talk You Don’t Want to Miss
Heading to Dublin for this years confernce? Here are just of the 15 SaaStock 2019 speakers you’ve got to hear and learn from.
Paying for Journalism: 4 Possible Upgrades to Advertising and Paywalls
Paywalls don’t work. Operating on advertising revenue has proven unstable. But what alternatives exist to pay for high-quality journalism?
