Customer relationship management software holds a special “cornerstone” position in the tech stack of most businesses. Typically, the CRM is the platform that every other marketing and sales tool integrates into.

It goes without saying that CRM buyers need to think strategically about this investment.

To get a better feel for what those deliberations look like in the SMB space, we sent out a survey to 200 key business leaders at U.S.-based companies with between 10 and 200 employees.

Here’s what we learned:

CRM Buyers Study

Here’s how 200+ software decision-makers say you can win their business and become their CRM provider. This study explores how to attract and convert CRM buyers at small to medium size companies.

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How CRM Budgets Are Changing (CRM Study: Part 1)

Here’s how 200+ software decision-makers say you can win their business and become their CRM provider. This study explores how to attract and convert CRM buyers at small to medium size companies including how CRM buyers are shifting their budgets and how to capitalize on these changes.

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