There’s never been a better time to build and grow a SaaS business. Not only are there an enormous number of tools and funds to supercharge your growth, but there’s also a wealth of educational resources to help you along your journey. Alongside podcasts and conferences, blogs are one of the best ways to learn everything you need to grow your business. We’ve rounded up our recommendations for the top 15 SaaS blogs below. Dig in!
If you’re looking for tips on growing your SaaS using SEO, there are few better places to learn than the Ahrefs blog. Ahrefs is one of the leading SEO tools on the market, and their blog is of a similarly high caliber. Run by a knowledgeable team and supported by regular industry-leading guest posters, Ahrefs has something to offer for beginner and advanced marketers alike. Get to grips with search engine optimization with their Beginner’s Guide to SEO or take a deep dive with a selection of their data studies.
All That SaaS
If you’re looking for the best in SaaS — whether a product, a startup or a service — All That SaaS should be one of your first ports of call. The blog contains plenty of detailed guides to help you find everything from the best password manager to the best productivity apps. But it also features insights and lessons from some of the world’s biggest SaaS businesses. Here you can learn the tactics behind Dropbox’s growth, for instance, or the most effective marketing tactics to try.
The Baremetrics blog is one part marketing channel, one part startup diary. The blog features a host of guides specifically for SaaS founders, with articles covering topics like what buyers are really looking for in SaaS businesses. Dive back further into the archives, however, and you’ll find a treasure trove of posts that detail the startup’s early days and give unparalleled insight into what it’s really like growing a seven-figure SaaS business.
Brain Balfour is the founder and CEO of Reforge (mentioned at the end of this list) and a former VP of growth of Hubspot (also mentioned below). It’s fair to say he knows a lot about growing SaaS businesses. No wonder, then, his personal blog is one of the best places to find SaaS insights. Balfour’s essays are a relevant source of often-contrarian advice and his quick takes, to which he continues adds regularly, make for great reads in your downtime between tasks.
Unsurprisingly for a social media scheduling app, Buffer’s blog is one of the best resources on social media and online marketing for SaaS marketers. The company also runs three other blogs:
- Flow features real-life marketing stories from some of the biggest brands on social media.
- Open covers Buffer’s efforts to build a progressive company culture.
- Overflow is Buffer’s engineering blog that details how the team ships code — perfect reading for your dev team.
Are you looking to learn about all things subscriptions and revenue? Head to the Chargify blog. The SaaS billing company’s blog covers every facet of recurring payments, from analytics to security. There’s also plenty of coverage of the latest news and insights, as well as product and company updates.
All Things Data-Driven Marketing by CXL
All Things Data-Driven Marketing digital marketing training platform CXL’s blog, run by the company’s founder Peep Laja. You’ll want to set aside a decent amount of time to read through the posts because Peep and his guest authors go deep, covering every part of online marketing. Two of the most popular posts from this year include a definitive guide to Google Analytics 4 and an article on optimizing for branded search.
For Entrepreneurs by David Skok
Serial entrepreneur David Skok is the author of the For Entrepreneurs blog, which has become a must-read for SaaS and startup founders. Skok shares his valuable experience building, running and investing in SaaS startups in a collection of in-depth articles as well as the Matrix Growth Academy – Zero to 100 video series. This is a breakdown of an event to help B2B founders roadmap their way to $100m in revenue that Skok now provides for free.
If you’ve been involved in the SaaS industry for any length of time, you’ve almost certainly come across the Hubspot blog. Its sheer size and scope means it’s worth mentioning just in case. The Hubspot blog is the place to learn marketing tactics that can help your SaaS scale, whether that’s SEO, email marketing, inside sales or customer experience optimization. The team leaves no stone unturned when it comes to helping founders and marketers acquire new customers and grow their businesses.
The Process Street blog offers a combination of workflow optimization advice and SaaS operations strategies to scale your business. You’ll find articles covering everything from employee KPIs to creating a runbook and there are also several interviews with SaaS leaders like Rich Wong, a general partner at Accel.
Recur by Profitwell
Subscription metrics SaaS Profitwell runs Recur, the world’s only media network that covers insights and trends in the subscription economy. When they say media network, they mean it. This isn’t just a blog, although there are plenty of insightful articles covering hot topics like free trials and payment methods. Recur also features several premium shows, including Pricing Page Teardown, Boxed Out and Protect the Hustle.
Reforge might be best known for its intensive cohort-based growth programs, but its blog is equally excellent. Here you’ll find a wealth of SaaS marketing advice covering topics like the best acquisition channels, how to grow your career and how to find balance between what’s best for the user and your business.
SaaSholic is a SaaS-orientated investment community and a resource hub for anyone looking to start, grow or fund a SaaS business. The company’s blog, which it describes as the “meeting point of the SaaS community,” offers a wealth of advice on the tactics, tools and strategies you need to see SaaS success. Featured articles include advice on choosing the best software for customer service, how to build company culture and a guide to ICP. They also run an informative podcast in addition to the blog.
SaaStr is a leader in SaaS training and events. It runs several of the most popular SaaS conferences, a SaaS university and one of the most wide-ranging blogs in the industry. SaaStr’s blog features a collection of in-depth guides, industry insights and interviews with some of the industry’s brightest minds. This includes Dropbox GM Rachel Wolan, Box CEO Aaron Levie and PagerDuty CEO Jennifer Tejada. If you can’t make SaaStr’s events, you’ll find recaps, articles and videos on the blog, as well as ebooks, podcasts and loads more.
Sujan Patel is a SaaS marketer and founder of email marketing tool Mailshake. On his personal blog, you’ll find a collection of marketing and business advice to help grow your SaaS product. Highlights include a guide to hiring your SaaS’ first salesperson, the lessons Patel learned from working over 12 hours a day, six days a week, and a guide to writing a newsworthy PR pitch. You can also follow Patel on Twitter for more regular, bite-sized updates.
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