Building a newsworthy business is the best thing a business owner can do. Baking newsworthiness into your business lines up a whole slew of benefits that do everything from mobilizing your potential customers to boosting your SEO. Being newsworthy inherently means your business is almost always on someone’s mind, and as such your business is […]
‘Tis the season for charitable giving. Just as with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. On average, about 30% of charitable donations are made during the month of December alone. Organizations that rely on donations are becoming increasingly sophisticated in how they share their […]
Jason Miller at Content Marketing Institute wrote a piece almost a year ago in which he argued that infographics were not dead, as others had suggested; they were just getting better. “Better” in this case means the barrier for entry, or at least capturing someone’s attention, is much higher than it was in 2012 or […]
LinkedIn groups are one of the killer features among all social media, but they go grossly under-utilized.
Tools and resources to aid your productivity and reach! One big trend over the last few years is companies putting an increasing emphasis on content marketing as part of their overall strategy: Coca Cola was on top of this trend back in 2011. Spanish airline Iberia has been making hay with a bilingual content approach […]
The rules of Twitter are pretty simple: Keep your messages short and sweet, tweet regularly, and don’t just tweet about yourself. Below are 100 software companies (including app makers and SaaS providers) that are doing Twitter right. These companies are clearly audience-aware, and they have not inflated their followers stats by following thousands of accounts. […]
Copywriting in principle sounds easy enough. After all, we have been writing for most of our lives at this point. The difference, though, is that we have almost always written to either entertain or inform. Writing to actually get the reader to take some kind of action, which is what separates copywriting from other forms […]
As humans, two things tend to stick in our minds really well: A good story, and a catchy song. Jingles, though famous as some may be, are pretty limited vessels for conveying a marketing message. So, we marketers have learned to wrap our messages up in stories. Here are 25 tips and examples that will […]
Inspiration sometimes comes from the strangest of places. An entrepreneur’s “Ah-ha!” moment might come while reading an old novel, while an illustrator’s might come from looking at great architecture. As such, we have put together a list of 25 various far-flung places online where your own creativity might resonate. This list covers everything from examples […]
