How Content Leads a Rebranding Effort
Fresh brand identities call for new campaigns. With these examples, we want to demonstrate the different ways content can spearhead a rebranding effort.
Entries by Epic Presence Team
Digital Marketing is Intertwined: How to Make Video Content Work For Your Campaigns
Don’t get hung up on what kind of video content outperforms others. Find out what works for your unique audience, then align that to your conversion funnel.
Digital Marketing is Intertwined: What Mobile Marketing Trends Mean for Content Marketing
Where are you reading this right now? While you may be sitting at a computer, chances are good that you are reading this on your phone. Three out of every four Americans now has a smartphone. It doesn’t take a statistician to look around and see everyone on their phones, so your omnichannel content marketing […]
Digital Marketing is Intertwined: What the Evolution of Social Media Means for Content Marketing
We look at five key social media trends for 2018, explore how they are impacting content marketing and discuss what we can do to stay ahead of the curve.
How Mature SaaS Companies Can Take Their Content Marketing to the Next Level
The internet is saturated with content about creating content. After all, that’s what content marketers do for a living. We have seen plenty of guides for software-as-a-service startups that want to attract users with smart content. However, there is less information for established SaaS companies that have a content foundation and want to take […]
Digital Marketing is Intertwined: What Email Marketing Trends Mean for Content Marketing
Industry pros are changing how they strategize email marketing. Check out some of the latest trends and how content marketers are serving as a valuable support system.
The Best SaaS Conferences to Attend in 2018
As a content marketing agency that works with SaaS companies across a broad range of industries, we like to stay on top of what keeps the industry innovating. Here are the top SaaS conferences that will help you learn and grow your business in the next year.
10 Reasons Your Content Marketing Is Failing and What You Can Do to Fix It)
You don’t need an outsized budget to run a content marketing campaign; you just need the right tools and strategies. Review these 10 content mistakes and what you can do to fix it.
5 Examples of Mid-Funnel Content Done Right
Mid-funnel content doesn’t get the fanfare it deserves. Maybe that’s because it’s a little harder to measure. The metrics are clear for the top-of-funnel stuff (shares, page views) and for the bottom-of-funnel content (conversions), but all of those newsletters, guides and whitepapers in the middle of your marketing funnel are equally essential. However, just because […]
Why 2018 Marketing Departments Will Continue to Experience Seismic Changes
Your department and co-workers change with the industry, and almost everyone is affected. Here’s how 2018 marketing department structures will change.
