How To Create the Perfect SaaS Product Comparison Page
Want your SaaS product to stand out from competitors? Use product comparison pages to show how you stack up and even drive organic traffic your way.
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An Epic Presence Guide to the Top SaaS Blogs
There’s never been a better time to build and grow a SaaS business, so we’ve rounded up our top SaaS blogs for 2022.
AI and Content Marketing: Could a Robot Write Your Next Blog Post?
Does new tech presents the end of content marketing departments? Or are human copywriters still as important as ever?
The Top SaaS Conferences to Attend in 2022
Are you looking for SaaS conferences to attend in 2021? Here are our top picks.
5 Examples of Mid-Funnel Content Done Right
Mid-funnel content doesn’t get the fanfare it deserves. Maybe that’s because it’s a little harder to measure. The metrics are clear for the top-of-funnel stuff (shares, page views) and for the bottom-of-funnel content (conversions), but all of those guides, whitepapers and videos in the middle of your marketing funnel are equally essential. However, just because […]
4 Steps to Creating an Engaging Content Calendar in Any Vertical
Want a more efficient way of managing your content creation? Here’s how to develop an enterprise-grade content calendar.
Any Company That Publishes Content Needs a Thoughtful, Inclusive Style Guide
All content producers need a thoughtful, agile and inclusive style guide that aligns with their values. Here’s why (and how) to build one.
Video 3: The product demo and final decision
The final video in this series dives deep into the product demo. In general, buyers tend to fall into two categories regarding what makes a good product demo. This video also explores all of the many stakeholders you are selling to and how they come to a final decision to buy your software.
Video 2: Events and marketplaces! (Key finding, must watch)
We found that a substantial number of software buyers use virtual events and marketplaces (like Salesforce AppExchange) to learn about new software. This video will help you to understand how to find software buyers using these channels.
Video 1: How software buyers learn about new software
This video looks at the top places decision-makers go to learn about new software — including how they make their initial list of candidates. This will help you rank the importance of your marketing efforts.