Mid-funnel content doesn’t get the fanfare it deserves. Maybe that’s because it’s a little harder to measure. The metrics are clear for the top-of-funnel stuff (shares, page views) and for the bottom-of-funnel content (conversions), but all of those guides, whitepapers and videos in the middle of your marketing funnel are equally essential. However, just because […]
Are you thinking of attending the Business of Software Online Spring Conference? Here’s everything you need to know about the speakers and sessions at #BoS2021.