Empathy Mapping 101: Improve Your Content Through Understanding
In content marketing, empathy mapping doesn’t replace the sales funnel or audience personas, but does help make them more valuable.
Category: Resources
Over Reliance on Bad Analytics Sours Your Content Marketing
Bad analytics can hamstring your content marketing efforts. Here’s how to use the right metrics to demonstrate value and optimize campaigns.
Marketing to a Technical Audience: 7 Examples of Content Gone Viral
Don’t think technical topics can go viral? Think again. Here are seven awesome examples of complex content that got tons of shares.
How SaaS Conferences Are Adapting During the COVID-19 Pandemic
Find out how SaaS conference planners are adapting to the COVID-19 pandemic, and check out this list of 12 events that have been changed or impacted.
Digital Truth: How Fact-Checkers Try to Wrangle Lies on Social Media
Fact-checkers play a crucial role in fighting misinformation on social media. But they face an uphill battle, that is economic, cultural and institutional.
How to Create a Distribution Plan to Supplement Your Content Strategy
Too much content created today never reaches the audience it deserves. That’s because its publishers lack a content distribution plan.
These 15 Content Marketing Tools Are Changing The Way We Work in 2018
What are the best content marketing tools to employ in 2018? We look at fifteen of the strongest competitors out there today.
The B2B Marketer’s Guide to the Future of Social Media
Company executives report that social media has influenced a purchase decision in the last year. Here’s how to reach those executives for years to come.
A B2B Executive’s Guide to Facebook Content in 2018
Brands, for the most part, are being forced to pay to promote their Facebook content. We have 4 tips for B2B marketers struggling to navigate these waters.
The UX of GDPR: Are Overlapping Popups Ruining Websites and Chasing Away Traffic?
Could GDPR and similar future regulations force companies to sacrifice branding — and their carefully designed user experiences — in the name of compliance?