Empathy Mapping 101: Improve Your Content Through Understanding
In content marketing, empathy mapping doesn’t replace the sales funnel or audience personas, but does help make them more valuable.
In content marketing, empathy mapping doesn’t replace the sales funnel or audience personas, but does help make them more valuable.
Bad analytics can hamstring your content marketing efforts. Here’s how to use the right metrics to demonstrate value and optimize campaigns.
Don’t think technical topics can go viral? Think again. Here are seven awesome examples of complex content that got tons of shares.
Find out how SaaS conference planners are adapting to the COVID-19 pandemic, and check out this list of 12 events that have been changed or impacted.
Fact-checkers play a crucial role in fighting misinformation on social media. But they face an uphill battle, that is economic, cultural and institutional.
Too much content created today never reaches the audience it deserves. That’s because its publishers lack a content distribution plan.
What are the best content marketing tools to employ in 2018? We look at fifteen of the strongest competitors out there today.
Company executives report that social media has influenced a purchase decision in the last year. Here’s how to reach those executives for years to come.
Brands, for the most part, are being forced to pay to promote their Facebook content. We have 4 tips for B2B marketers struggling to navigate these waters.
Could GDPR and similar future regulations force companies to sacrifice branding — and their carefully designed user experiences — in the name of compliance?