One of the best things about the internet is that you are never learning alone. You can choose how you want to learn — through podcasts, blogs or video content — and find people who have asked the same questions before and who are ready to provide answers now. 

If you are getting started in the SaaS field and want to offer a better product to your customers, turn to YouTube. You can find trusted industry leaders who will share their secrets and create complex tutorials to guide your efforts. Check out these 15 YouTube channels that offer expert SaaS insight. 

TK Kader

If you want short, snappy videos on every facet of running a SaaS business, TK Kader is your man. He founded ToutApp and raised over $20 million in venture funding before selling to Marketo and subsequently helped Marketo get acquired by Adobe. TK does a great job of grouping his videos into relevant playlists; so if you have a particular question about SaaS pricing or preventing burnout, the answer is easy to find. 

SaaS Master

Jorge Aguilar at SaaS Master provides product testing, SaaS tutorials and video reviews for people within the software industry. This is an active channel with videos usually published at least once a week. Each video tends to be under 10 minutes, though some in-depth discussions exceed 20 minutes. Check out SaaS Master archives if there is a particular software tool you want to try, as you can be sure Aguilar has likely heard of it and offered his top tips for using it. 

The SaaS CFO

Ben Murray is the vlogger behind the brand The SaaS CFO, which has an active blog alongside its YouTube channel. Murray is known for his minute-long videos, called SaaS in 60, which review common metrics. These give new entrepreneurs a better understanding of what they should be tracking and how to value early stage SaaS companies (the Rule of 40). He also publishes some longer videos (up to nine minutes long, but most are around three minutes) if you’re looking for more in-depth discussions about an idea or topic.



BetterCloud is a product that offers SaaSOps, or the ability for IT departments to better manage the growing SaaS stack within organizations. It has a strong YouTube presence with nearly 13 thousand subscribers and the company offers new videos almost weekly — and has been for several years. You can watch BetterCloud’s SaaS tutorials, like how to centralize your SaaS data management, or check out hot topics related to SaaSOps and data privacy.


SaaSOptics offers a B2B subscription management platform with a focus on helping finance companies and teams. It boasts more than 400 customers globally that manage more than $2.5B in revenue. Several of the most recent segments are two-minute videos for “Ask Claytone,” where cofounder and CCO Clayton Whitfield answers questions related to SaaS. These include how to calculate churn and CLV, and the meaning of an ARR waterfall.

SaaS Mantra

SaaS Mantra is another YouTube channel that combines a Facebook community with valuable video content. The private group has almost seven thousand members and says it welcomes B2B founders and entrepreneurs who are looking to network and grow. Some of the videos are up to two hours long, with meaningful discussions from people excited to talk about their SaaS industry experience. Follow this channel and join the Facebook group if you have questions or enjoy deep-dive SaaS conversations.   

Cloud Software Association

The Cloud Software Association is a SaaS partnership network with more than 2,000 companies that work together to create a better market for SaaS development and distribution. The association has an active Twitter account and hosts several events throughout the year. It uses its YouTube channel to make announcements, highlight members and impressive SaaS startups, and to share insights from the annual SaaS Connect conference. This is a good organization to follow as you grow your SaaS company.



Dale Richards is the founder and CEO at AppCreative (formerly Swattage), based in Salt Lake City. He has more than 15 years of experience in the fields of project management and software development, which makes him an interesting person to listen to when discussing industry trends and the future of SaaS. Check out the AppCreative YouTube channel, which has brief segments on the Internet of Things, venture capital funding and affiliate programs. Richards also features other AppCreative team members and people within his community. 


JumpCloud, a cloud directory platform, allows security managers to easily connect with their online applications, files and networks. The JumpCloud YouTube channel is mainly focused on tutorials for its software system; however, there are interviews with SaaS leaders peppered in that are worth watching. There is one discussion with founder-to-founder advice, for example, as well as a series of interviews with industry professionals.


SoftwareSupp is a software support app that offers developer resources and consulting work for entrepreneurs who are looking to grow their SaaS tools. While the SoftwareSupp YouTube channel does focus on videos created for the company, it also provides a variety of content with insight into the general SaaS ecosystem. For example, you can watch reviews of various software tools and better understand how niche startups can really help the markets they support.

Dan Martell

Dan Martell is a serial entrepreneur (he built and sold and Flowtown) and a coach to leading SaaS companies like Proposify and ClickFunnels. His YouTube channel helps SaaS founders start and scale their businesses with new episodes released weekly. Each typically covers a specific topic (like why your best customers churn or how to create a time-limited offer) in 15 minutes to an hour. There are also interviews and conversations with other SaaS CEOs, including Aaron Krall and Michael Litt, to enjoy.


Hey Digital

Performance marketing agency Hey Digital is the host of the SaaS Marketing Show, a monthly video interview with SaaS founders. In each episode, host Dylan Hey has a one-on-one conversation with a SaaS founder and discusses how their company achieved a particular feat. For instance, he chats with ZenMaid CEO Amar Ghose on how they increased conversions by 50% using an online summit and with Privy’s Dan Murphy about how the brand has doubled their organic traffic. 

SaaS Marketing Vlog

Join Tim Soulo, CMO at Ahrefs, on a journey related to software best practices through the SaaS Marketing Vlog. This channel reviews common questions that software entrepreneurs have (like how to grow a Facebook community past 10,000 fans) and then uses real-world examples that guide viewers to understand how to get there. You’ll see how responsive Soulo is when scrolling through the comments on each video. While the vlog hasn’t been updated recently, it’s an excellent resource to bookmark.

One Hour SaaS 

Meet Mubashar Iqbal, but you can call him Mubs. He started a channel called One Hour SaaS in September 2020, showing how he was building a software platform in just one hour a day. The videos he average 10 minutes or less and each video has a clear task to accomplish. For example, Hour 004 discusses the importance of a solid landing page for your users, while Hour 037 discusses your soft launch. Mubs has now completed this side project and launched it on Product Hunt (Hour 049). He is no longer creating new content but this channel serves as a great resource.

SaaS Nation

SaaS Nation is the YouTube channel for “the best SaaS conference in Ukraine.” Many of the videos are in English and highlight some of the best software minds in Ukraine and other parts of Europe. Their videos are in the style of TED Talks, where there is one speaker on a stage discussing a topic. SaaS Nation has posted videos sporadically recently (likely due to the pandemic and uncertainty of conferences during this time) but there is tons of content to digest. It’s worth checking out.

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Amanda Dodge