In content marketing, empathy mapping doesn’t replace the sales funnel or audience personas, but does help make them more valuable.
About Amanda Dodge
Amanda has been writing for Epic Presence since 2016.
Entries by Amanda Dodge
It’s absolutely possible to build an audience in a hyper-specialized industry. These 10 hyper-specialized blogs can show you how.
Find out how SaaS conference planners are adapting to the COVID-19 pandemic, and check out this list of 12 events that have been changed or impacted.
To better understand the Indigenous data sovereignty movement, you have to know what constitutes data and how Native nations have collected it in the past.
GIFs have taken over the Internet, but are they professional enough for your branding? Should this kind of visual content be a part of your daily communications strategy?
If you haven’t mapped out your customer journey in a way that can be used to train employees and make better marketing decisions, it’s time to create one.
Social marketing is evolving, and brands are changing how they work with Instagram influencers. Here is what marketers and publishers should keep an eye on.
To shine some clarity on influencer marketing and how to use it, we tapped 18 experts to share their definitions and predictions on this subject.
Not all marketing tactics result in sales, but they’re still important. Here’s how attribution models can prove the value of content marketing efforts.
We looked at why B2B brands are so timid on social media and how they can successfully step out of their shells to become more personable.