SaaStock returns to Dublin in 2019 for the organization’s flagship conference. Held over three days — from October 14 through October 16 — the conference is packed with talks, bootcamps, panel discussions and training sessions to help you grow and scale your SaaS business. There are over 100 talks this year. You can’t seem them all, but here are the 15 SaaStock 2019 speakers that we don’t think you should miss.
Godard Abel is the cofounder and CEO of G2, a tech marketplace that empowers businesses to find the right B2B software and services. Abel was also the cofounder and CEO of Big Machines (acquired by Oracle for $400 million) and the CEO of SteelBrick (acquired by Salesforce for $360 million).
It’s no surprise, then, that Abel will speak about how to exit a business successfully. His talk, “Scaling & exiting: Dreams, designs & dramas,” will be held on the Scale Stage at 11:50 a.m. on Tuesday, October 15.
Philippe Botteri is a London-based partner at Accel who focuses on the cloud, security and digital marketplaces. Since joining the venture capital firm in 2011, Botteri has led Accel’s investments in DocuSign, Blablacar and Chainalysis. Botteri also sits on the board at Fiverr.
Few know Europe’s leading SaaS brands better than Botteri. That’s why, together with Accel’s Maxim Filippov, he will be discussing the European SaaS ecosystem and revealing Accel’s list of the top 100 SaaS firms in Europe and Israel. That talk is scheduled for 9:40 a.m. on Wednesday, October 16.
April Dunford is a speaker, author, consultant and product marketing expert. Dunford ran marketing and sales at a number of tech startups, launching 16 products in total, before starting her own consulting firm, Rocket Launch Marketing. She literally wrote the book on product positioning, “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it.”
You can hear Dunford speak about the relationship between growth and product-market fit Tuesday, October 15, at 1:20 p.m. on the Growth Stage.
Claire Hughes Johnson
Claire Hughes Johnson is the COO of Stripe. Hughes has been in the industry for almost two decades, including 10 years at Google, where she led teams working on Gmail, Google Apps and Google Checkout.
That makes her a cloud computing expert, a subject you’ll be able to hear her discuss in detail if you attend her talk Wednesday, October 16, at 10:00 a.m. on the Scale Stage. “Cloudy skies: The global forecast for cloud services” will explore the state of the cloud, analyze the latest industry mergers and IPOs, and look ahead at what the future holds for SaaS-based cloud computing.
Dan Martell is the chief instigator at SaaS Academy, a growth membership academy for SaaS founders looking to take their business to the next level. Previous clients have included ClickFunnels and Proposify. Martell is also an angel investor who has invested in more than 35 companies, including Intercom, HootSuite and Unbounce.
At SaaStock 2019, you’ll be able to hear Martell’s expert advice without joining his academy. on On Tuesday, October 15, at 11:20 a.m., Martell will discuss the key metrics that your organization needs to track performance and increase growth on the Growth Stage.
Girish Mathrubootham is the CEO and founder of Freshworks, a leading provider of SaaS engagement solutions. Mathrubootham has taken Freshworks from a small company with a single product to a seven-product unicorn with more than 2000 employees in less than a decade.
Few people know what it takes to build a global SaaS business from Asia better than Mathrubootham, and you can hear him outline exactly what it takes on Tuesday morning at 9:40 a.m. on the Scale Stage.
Rory O’Driscoll is a partner at Scale Venture Partners, where he brings more than two decades of experience investing in enterprise software. His investments have included Box, Docusign and Omniture. Today, he is focusing on AI-powered software while sitting on the boards of a dozen businesses, including Box, OneLogin and Wrike.
On Wednesday, October 16, at 10:20 a.m., O’Driscoll will be discussing the four key metrics he believes SaaS founders and executives should focus on.
Matt Rogers is the head of SaaS initiative for Google Cloud. In this role, he works with Google’s engineering teams to help independent vendors build and market high-value business applications, and ensure that Google Cloud remains one of the best cloud platforms to run SaaS products on.
But it’s not cloud computing that Rogers will be discussing at SaaStock. On Wednesday at 10.20 a.m. on the Growth Stage, he’ll be talking AI instead. Specifically, he’ll show brands with genuine AI technology how they can stand out in a marketplace where AI has become a buzzword.
Aaron Ross is the co-CEO of Predictable Revenue, an outbound sales consulting firm. Ross is also the author of “From Impossible To Inevitable and Predictable Revenue,” a book that has been called “The Sales Bible of Silicon Valley.”
On Tuesday at 4:30 p.m. on the Scale Stage, you’ll be able to hear Ross discuss his playbook for reigniting growth after it stalls. Stuttering sales can happen to anyone, and Ross’s talk will include real-life examples from well-known SaaS companies such as Sagemount and Twilio.
Sydney Sloan is a global leader in the B2B marketing space and the current CMO of sales engagement platform SalesLoft. Sloan has also worked to strengthen customer experience, engagement and loyalty at Adobe and Alfresco.
On Wednesday at 10;40 a.m., you will be able to hear Sloan explain how turning down a $7 million deal transformed SalesLoft into a hyper-growth business with a half-billion-dollar valuation.
Leela Srinivasan is the CMO of SurveyMonkey and serves on the board of UpWork. In the past, Srinivasan has lead marketing at Lever and LinkedIn, and built the entire product marketing team from scratch at OpenTable.
On Tuesday at 10:00 a.m., Srinivasan will share the secret to her success in all of these roles: feedback. In her talk “Driving disruptive growth in the feedback economy,” Srinivasan will explain how listening to feedback can empower businesses to make the kind of bold decisions that supercharge growth.
Rephael Sweary is the cofounder and president of WalkMe, a leading digital adoption platform. Previously, he co-founded and led Jetro Platforms (acquired by Omnitech in 2011), and served as the entrepreneur-in-residence at Ocean Assets.
On Tuesday at 4:50 p.m., Sweary will explain how a SaaS business can move into bigger markets. What structural efficiencies need to be in place? What metrics do you need to track? How can you build the right customer profile? Sweary will explain it all.
Des Traynor is the chief strategy officer of customer messaging platform Intercom, a company he cofounded in 2011. Prior to Intercom, Traynor was a cofounder of Exceptional, which has since been acquired by Rackspace, and a UX design consultant for startups.
Traynor is a global leader in product design and strategy, and will be sharing his knowledge with attendees on Tuesday at 10:20 a.m. on the Scale Stage in a talk titled “What happens after product-market fit?” Here, Traynor will explain everything that comes after creating a product that customers love, including reaching your audience, expanding your offering and moving upmarket.
Jason VandeBoom is the founder and CEO of ActiveCampaign, an email marketing and CRM platform for SMEs. Having founded the company in 2003, VandeBoom made the transition to a SaaS-based offering in 2013 and hasn’t looked back. He was named one of Crain’s Chicago Business’ 40 under 40 list in 2018 and was a finalist for EY’s Entrepreneur of the Year Midwest in 2019.
If you’ve ever worried that one of the FAANGs could put you out of business, VandeBoom’s talk is a must. Your SaaS business can still thrive, even if a tech giant operates in your market. VandeBoom will explain how.
Jacco van der Kooij is the founder of Winning by Design, a sales consultancy, and the author of “Blueprints of a Sales SaaS Organization.” He also mentors sales teams for several VC firms, including Notion Capital, Reach Capital and Storm Ventures.
Van der Kooij is a renowned speaker, and his SaaStock talk, “Sales as a Science,” is sure to be bursting with insight. Join him on the Scale Stage at 9:20 a.m. on Tuesday, and you’ll leave knowing everything you need to optimize your SaaS sales process and treat your sales operation like a science.
Our founder, Casey Meehan, will be attending SaaStock this year, so make sure to drop us a line if you’re heading to Dublin.
- Over Reliance on Bad Analytics Sours Your Content Marketing - September 8, 2020
- AI and Content Marketing: Could a Robot Write Your Next Blog Post? - August 25, 2020
- Marketing to a Technical Audience: 7 Examples of Content Gone Viral - August 11, 2020