Email newsletters have the potential to be truly awesome. With deep, meaningful content and a strong understanding of what’s relevant to your readers, they’re a powerful way to build relationships.
Below are 20 of the best examples today. Each newsletter below showcases their authors’ expertise, a commitment to fascinating content, and an understanding of what their readers need.
It’s also interesting to note that none of these newsletters are overly promotional. In fact, their only agenda seems to be cutting through the deluge of distraction by being useful and/or entertaining.
That’s something we can all learn from.
The Modern Desk is a minimalist weekly newsletter dedicated to helping people work better. It combines great ideas to improve productivity with helpful apps, techniques and accessories. The newsletter is beautifully designed, easy to read and ideal for anyone who wants to be more productive.
Subscribe to The Modern Desk
Follow The Modern Desk on Twitter: @TheModernDesk
The Think Clearly newsletter has a simple purpose — to help you visualize your ideas and goals, then bring them to life. The presentation is delightful; every single newsletter is hand-drawn and written, with great humor, care and warmth. Perfect if you like your inspiration served up in a unique and quirky way.
Subscribe to Think Clearly
Follow Think Clearly on Twitter: @ThnkClrly
Community.is is a weekly newsletter dedicated to building online and offline communities, promoting diversity, and putting people at the center of work. It shares an interesting mix of thoughtful articles, recent research, and strategies for connecting with people. Great for community builders of all types.
Subscribe to Community.is
Follow Community.is on Twitter: @LoyalHQ
LifeEdited is a newsletter combining design, lifestyle, minimalism and better ways of living. It focuses on practical tips for getting the most out of the time, space, energy and resources we have in the modern world. Excellent for cutting through the noise and finding what matters.
Subscribe to LifeEdited
Follow Life Edited on Twitter: @LifeEdited
Real Future is a brilliant mix of the past and future, exploring how the attitudes, approaches, technology and culture of the past can impact the future. It shares fascinating insights into every aspect of yesterday and tomorrow. Great for putting context around what’s happening right now.
Subscribe to Real Future
Follow Real Future on Twitter: @TheRealFuture
Boasting followers that include Jimmy Wales (Wikipedia) and Jason English (Mental Floss), Now I Know shares fascinating facts every day. What’s more, author Dan Lewis goes into considerable background detail on his facts, providing supporting information and opportunities for further investigation.
Subscribe to Now I Know
Follow Now I Know on Twitter: @NowIKnow
A newsletter designed to inspire you every morning, My Morning Routine interviews people from all walks of life on how they start their days. The idea is that you’ll find ways to tweak your own morning routine so you can get have a more fulfilling, happy and productive day.
Subscribe to My Morning Routine
Follow My Morning Routine on Twitter: @MorningRoutines
Exposure.co is a portfolio service for photographers where they can diarize their stories and travels through multimedia, words and beautiful pictures. Their weekly newsletter highlights beautiful photo essays from their members and is sure to give you a sense of adventure.
Subscribe to Exposure.co Weekly Selects
Follow Exposure.co on Twitter: @Exposure
Described as “Research that makes people laugh and then think,” Improbable Research is the newsletter of the Ig Nobel Prizes, awards handed out to celebrate eccentric science, unusual studies showing quirky results that hint at an underlying truth. The newsletter brings more of these wonders on a monthly basis.
Subscribe to Improbable Research
Follow Improbable Research on Twitter: @ImprobResearch
Fizzle is a resource for business owners, entrepreneurs and independent thinkers. Their newsletter, The Sparkline, provides hints, tips and advice on how to be more productive, connect with the right people and make better decisions.
Subscribe to The Sparkline
Follow Fizzle on Twitter: @Fizzle
Full of delicious design goodness, the Sidebar.io newsletter combines the latest Internet and pop culture trends with a designer’s eye. The result is in-depth tutorials, unique case studies and insight into how design functions in the world. The perfect newsletter for creatives.
Subscribe to Sidebar.io
Follow Sidebar.io on Twitter: @SidebarIO
Brought to you by the people behind The Webby Awards, Netted surfaces the best apps, websites and other internet ephemera every day. It’s one of the best ways to stay up-to-date with Internet culture, and includes apps and tips you didn’t know you needed — until you needed them.
Subscribe to Netted
Follow Netted on Twitter: @Nttd
Mattermark highlights the drivers behind market trends and fast-growing companies and shares how to use them for your business. Its newsletter is full of insights, from investors and business owners, designed to help companies grow.
Subscribe to Mattermark Daily
Follow Mattermark on Twitter: @Mattermark
Created by actress Lena Dunham (of Girls fame) and director Jenni Konner, Lenny Letter covers feminism, politics, culture and more in a thoughtful, refreshing and sometimes irreverent way. The newsletter gives an important voice to feminist writers and is great for reading and understanding multiple perspectives.
Subscribe to Lenny Letter
Follow Lenny Letter on Twitter:@LennyLetter
David Pell writes NextDraft, a thoughtful digest of the day’s news. Pell says he curates all of the news he shares manually from roughly 75 news sources, and given the number and quality of the testimonials he’s gathered, he’s clearly doing it well.
Subscribe to NextDraft
Follow Dave Pell on Twitter: @DavePell
Brain Food is a newsletter from Farnham Street, a blog about “thinking better.” Like the blog, the newsletter covers topics including better decision-making, enhanced creativity, rationality and the science of thinking. With subscribers that include everyone from Fortune 100 CEOs to high school teachers, the newsletter is essential for anyone interested in critical thinking.
Subscribe to Brain Food
Follow Farnham Street on Twitter: @FarnhamStreet
Austin is an artist and writer who puts out a weekly newsletter full of cultural touchpoints, ideas on the philosophy and practicality of art, the importance of creativity, and the experiences of fellow adventurers. Recommended if you want to get a better understanding of life, beauty, art and design.
Subscribe to Austin’s newsletter
Follow Austin on Twitter: @AustinKleon
James is fascinated by what drives success in life, whether it’s in the home, the office, or among friends. He studies high performers and learns what makes them tick — their ideas, habits, routines and approaches. His newsletters are full of useful, practical advice to enhance his readers’ own lives a little more each day.
Subscribe to James’ newsletter
Follow James on Twitter: @James_Clear
Ed’s newsletter is science made accessible and writ large. It’s a delightful smorgasbord of fascinating topics including cutting-edge research, the impact of science in our lives and how the world is changing. Everything is annotated in Ed’s witty style. If you want a deeper appreciation of science, without wading through abstracts and peer-reviews, this is where you’ll find it.
Subscribe to The Ed’s Up
Follow Ed on Twitter: @EdYong209
One of the biggest successes in email newsletters, theSkimm brilliantly curates news, current events, pop culture and more. It’s designed to bring you up to speed with the day’s most likely water-cooler topics quickly.
Subscribe to The Skimm
Follow theSkimm on Twitter: @theSkimm