By 2020, the average customer will manage 85% of their transactions without human interaction. While you might have all of the answers and your team surely has years — and even decades — of sales experience, what happens when you take the human element out of your business model?
Can your website answer all of the questions you can?
Does your website or blog provide information about price comparisons and product reviews so potential leads can understand your business without picking up the phone?
If the answer is no, then you might be isolating your customers.
To answer customer demand, companies are turning to their blogs to create website content that answers customer questions and provides the information they need. In fact, 81% of companies consider blogs useful and important.
This means if you aren’t currently blogging, your competitors are. If you’re going to keep up, it’s worth investing time and energy into revamping your website content and creating blog content.
Fortunately, you don’t have to do it alone. You don’t even have to be a good writer to have an amazing blog; you just have to get creative and consider blog creation services.
B2B companies that specialize in niche industries tend to have the most trepidation about contracting a blog ghostwriter. They worry about hiring someone with an English degree or alternative writing background who might not be familiar with the principles of, say, engineering or the legal boundaries of medical journalism.
However, B2B companies that use blogs generate 67% more leads than those that do not. This is because blogging lets companies break down complex subjects and address industry issues in a way that establishes their knowledge base. Think of your blog as the job interview before meeting the CEO.
Most blogging service companies will make sure they have someone on staff who has a history of writing for your industry or a direct background in the field. This is ideal for industries and companies that tend to attract logical thinkers who are more likely to pick up a calculator than a pen. Outsourcing your content is a much better solution than asking your employees to create content for you, especially if they haven’t written more than a cover letter since they graduated college.
Business owners never have enough time, and most employees today are exhausted and stressed. A whopping 53% of employees report feeling overworked and burned out in their current careers.
This means your team doesn’t have the time to create any blog content, much less quality articles and guides that will generate links and traffic. Even if they can handle a couple articles per month, what happens when you need to scale your production to one per week — or a few times per week?
Blogging services specialize in scaling production to the client’s needs. They keep a team of writers on staff and shuffle their workload to make sure there are enough hands on deck to handle a major project. If needed, they will hire additional hands or contract experts to create the right content for your brand. By outsourcing your work, you don’t have to worry how the blog content is made or if it will arrive on time. You just have to make sure that it meets your standards.
Even if you’ve been producing amazing content for the past few years, it may be time to buy blog posts instead of relying on your team to produce them. Idea burnout is one of the most common problems with internal content creation.
It’s hard to approach a concept with fresh eyes when you think about it 40-plus hours per week. Even if your internal team is made of amazing writers, they could be running out of new angles and topics.
When you use blogging services, you’re unleashing fresh minds and new perspectives on your brand. Our own ghostwriters get excited about different things and ask different questions that you might not have thought of. The mental break of ideation alone can free up your internal minds for more important marketing problems.
Speaking of freeing minds, outsourcing your content is a great way to prepare an internal employee for a management position. By managing a new vendor through the onboarding and evaluation process, your employee is experiencing a path similar to as if they had hired an assistant or intern. Furthermore, the time your employee will save on blog creation and promotion can be spent on more managerial tasks. They can continue to learn and become better strategists now that they’re not bogged down with daily productions tasks.
Your blog is only as good as the links, traffic and leads it generates. While companies that regularly update their blogs receive 97% more inbound links than those that don’t, audiences won’t naturally find your blog.
New blog creators need to build their Internet presences from the ground up, and drive traffic, shares and links in the interim. If you thought writing was time-consuming, try going through the outreach and promotions process.
Your blog syndication services team will make sure your content gets the right amount of traffic and links to your content to make the writing worth it. Furthermore, they will make sure the traffic is qualified, related to your industry or target audience, and interested in reading your work. If you’ve ever seen your Time on Site metrics plummet because of bought traffic, then you know how hard it is to find quality audiences and drive them to your blog.
Before testing a blogging services company, ask about their marketing strategies and outreach plans for your content. While some brands deliver articles and expect you to do the rest, quality content creators will approach your blog with a thorough strategy that extends three to six months down the line. They should have plans for measuring success, and checkpoints to evaluate and adjust your strategy to become more profitable to you. They should not consider their work a success until you’re succeeding in hitting your marketing goals.
Your competitors won’t know that you have ghostwriter blog posts; they’ll just know you’re creating high-quality content that continues to drive traffic and links.
Your audience won’t care where your blog content is coming from; they’ll just care that you’re answering all of their questions and concerns.
At the end of the day, you’re the only one who can see where the content comes from, and will reap the results of better traffic, more customers and happier employees.