Empathy Mapping in Marketing: 4 Steps to Success
Do you want to understand customers and speak to them on their level? Empathy mapping holds the key.
Category: Tips
Empathy Mapping 101: Improve Your Content Through Understanding
In content marketing, empathy mapping doesn’t replace the sales funnel or audience personas, but does help make them more valuable.
Over Reliance on Bad Analytics Sours Your Content Marketing
Bad analytics can hamstring your content marketing efforts. Here’s how to use the right metrics to demonstrate value and optimize campaigns.
4 Content Marketing Strategies to Promote Your New SaaS Product
Content marketing is a fantastic SaaS marketing strategy. It’s effective whether you’re a startup with a small budget or an enterprise company using advanced strategies. In particular, content marketing offers significant value for brands launching new products or features. At every stage of your promotional strategy and at every stage of your customer acquisition funnel, […]
Update Content: How to Make Older Posts Relevant Again
Wondering what to do with all those old blog posts? Use these four tips to update content, clean up your site and bring old articles back to life.
4 Steps to Creating an Engaging Content Calendar in Any Vertical
Want a more efficient way of managing your content creation? Here’s how to develop an enterprise-grade content calendar.
Any Company That Publishes Content Needs a Thoughtful, Inclusive Style Guide
All content producers need a thoughtful, agile and inclusive style guide that aligns with their values. Here’s why (and how) to build one.
5 Questions That Will Help You Adapt Your Marketing During a Pandemic
It’s amazing how quickly things can change. In just a few weeks, marketing plans have gone out the window. Whole departments are now working remotely. Budgets are being squeezed tight. At the same time, businesses still need customers — some need them more than ever. That means there’s plenty of things for marketers to do, […]
How Content Marketing Became a Weapon of Choice for the Far Right
Far Right clickbait uses marketing tactics. Clickbait gets attention. Attention gets engagement. Engagement gets audiences. Here’s how to break that cycle.
Couldn’t You Just Hire a Writer Instead of Paying a Content Marketing Agency?
Hire a writer or outsource your content marketing? Remember, one person alone is unlikely to pull off the content campaign of your dreams.