Customer Surveys: The Secret Ingredient in SaaS Content Marketing?
Here’s how any why to incorporate customer surveys (and their resulting data) into your SaaS content marketing strategy.
Category: Tips
How to Make Friends, Influence People and Add Value With Curated Newsletters
How are curated newsletters like NextDraft and theSkimm collecting millions of subscribers? Here’s what you need to know about curating content.
How Mature SaaS Companies Can Take Their Content Marketing to the Next Level
The internet is saturated with content about creating content. After all, that’s what content marketers do for a living. We have seen plenty of guides for software-as-a-service startups that want to attract users with smart content. However, there is less information for established SaaS companies that have a content foundation and want to take […]
How to Build Customer Intent Into Your Content Creation Process
If you’re considering your content marketing strategy, learn how focusing on customer intent can grow your sales and make your creation process easier.
How to Write the Best Headlines Using Proven Psychology
With these psychology-backed strategies to create the best headlines, you can boost engagement with your content marketing.
How to Map Your Customer Journey in a Way All Your Employees Can Use
If you haven’t mapped out your customer journey in a way that can be used to train employees and make better marketing decisions, it’s time to create one.
Trust is the Key to Influencer Marketing. And There Are No Shortcuts to Earning It.
To shine some clarity on influencer marketing and how to use it, we tapped 18 experts to share their definitions and predictions on this subject.
How B2B Brands Can Add Real Personality to Their Social Channels
We looked at why B2B brands are so timid on social media and how they can successfully step out of their shells to become more personable.
Sponsored Content 101: What You Should Know About Content as Native Advertising
Sponsored content is confusing, powerful and controversial all at once. This guide will show you how to use its powers for good.
Trade Show Marketing: 17 Tips That Will Attract Prospects and Build Real Value
Here is a road map to creating a solid trade show marketing strategy, booking appointments and product demos, and walking away quality leads.