Category: Experts

5 Questions That Will Help You Adapt Your Marketing During a Pandemic

It’s amazing how quickly things can change. In just a few weeks, marketing plans have gone out the window. Whole departments are now working remotely. Budgets are being squeezed tight. At the same time, businesses still need customers — some need them more than ever. That means there’s plenty of things for marketers to do, […]

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14 More Must-See Speakers at SaaStr 2019

SaaS gets its moment in the spotlight in two weeks, from February 5-7, 2019, at SaaStr Annual 2019. The conference takes place in San Jose, and it features over 300 of the brightest minds in SaaS today. We’re so excited about this year’s lineup of founders, entrepreneurs and executives that we couldn’t fit all our […]

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The 9 Best Viral Marketing Pranks Ever

Big marketing stunts, when done right, are a great way to earn lots of media time and drive millions of viewers to your own channels. Pranks seem to play especially well. Viral marketing pranks invite social media shares for their sheer entertainment value. Very public pranks can earn media mentions, and then there is a […]

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14 Experts Discuss How Content Marketing Is Used For Direct Sales

Ultimately, one of the primary goals of content marketing is to attract more business, which for most organizations will translate as more sales. This goal is where content marketing and PR part ways, though the two activities share a great deal of overlap. Whether an organization has a dedicated sales team ready to pick up […]

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