Podcasts have become one of the top content platforms in the past few years. They offer flexibility in that you can listen to them in the car or at the gym and diversity in their content and length. You can also choose podcasts based on the personalities you want to connect with. There is great news for entrepreneurs and SaaS founders who are looking to grow their knowledge of the industry.
There is no shortage of B2B software-related talent and podcasters who want to create content with a SaaS focus. Some of the top podcasters in the software field have been publishing their thoughts and interviews since 2014. Others just started this year but are quickly growing their audiences.
Check out our top 15 picks for SaaS podcasts. All of these podcasts are currently active and provide quality insights for listeners.
The SaaS Podcast
Omer Khan is the voice and brain behind The SaaS Podcast, a series that has more than 270 episodes and has been in production since 2014. Khan started his podcasts covering startup stories — episode seven covers the rise of Canva, a company that was only two years old at the time — and has evolved to cover news in the SaaS industry along with advice and guides for SaaS businesses. Each episode has a guest, often an executive from another company who is eager to share their insight. There is plenty of content to keep you learning as you work through this series.
The SaaS Revolution Show
Alex Theuma, founder and CEO of SaaStock, is also the creator of the SaaS Revolution Show, a podcast which, “brings you insights and tactics from the greatest SaaS minds in Europe and across the world.” This podcast also has a long history of episodes to work through, as Theuma started creating content in 2015. The first episode introduces Mark Roberge, the chief revenue officer of Hubspot, in which they discuss his book and the use of data for inbound selling. Recent episodes are topical and relevant to today’s SaaS founder.
Build Your SaaS
Jon Buda and Justin Jackson are the hosts of Build Your SaaS, a podcast that has been in production since 2018. Through the launch and development of their podcast, they continue to ask one question: What does it take to build a Software as a Service business in 2020? Most episodes run under an hour, though Buda and Jackson aren’t afraid to go longer if they have something important to discuss or want to get in-depth on a topic. This is a fun, creative podcast that is also engaging.
The SaaS Breakthrough Show is described as “an inside look at what is working in marketing for SaaS companies today by the marketers who are in the trenches.” This podcast has been in production since 2018 and is hosted by David Abrams, co-founder of the webinar platform Demio. These episodes run from 35 to 45 minutes on average, and Abrams often interviews top names from companies like SEMRush and Kinsta. Recent topics cover multicultural marketing, ethical growth hacking, and cornerstone content.
The Official SaaStr Podcast
The Official SaaStr Podcast should be on your playlist because of the sheet number of episodes available. There are more than 390 episodes to listen to — with almost 100 created in 2020 alone. A podcast is posted a few times each week, so there is always something new to listen to, with most episodes running less than 25 minutes. This makes the content digestible and engaging. The podcast is brought to you by SaaStr, an annual B2B software conference.
SaaS Growth Stacking
Dan Martell, founder of multiple organizations, angel investor, and coach for SaaS founders, is also the voice behind SaaS Growth Stacking. His goal is to create a podcast that offers, “the best strategies to build and scale successful products and businesses.” Martell started this podcast in October 2018 with topics related to building customer profiles and overcoming sales objections during a demo. Most of his podcasts run under 15 minutes (with many running under 10) so you can listen to them in between tasks.
SaaS Interviews with CEOs, Startups, Founders
Are you looking for a daily SaaS podcast? Nathan Latka is the host of Interviews with CEOs, Startups, Founders. He boasts more than 11 million podcast downloads across the near-2,000 episodes that he has recorded. Each day is a new interview with a SaaS entrepreneur or leader to discuss how they got there and what their primary concerns are. These podcasts are typically posted in the morning and run 15 minutes and up.
The SaaS Venture
Aaron Weiche, CEO of GatherUp, and Darren Shaw, founder of Whitespark, host The SaaS Venture, a podcast where they share their experiences running their SaaS companies. This podcast is relatively new (debuting in January 2019) but has steadily grown over time. You can expect one to two episodes per month, each running around 45 minutes.
The SaaS Marketing Show
The SaaS Marketing Show was developed by the marketing agency Hey Digital. This is another new podcast that just debuted in March 2020. While there are only 26 episodes of this podcast, each one has value. The episodes run for about 30 minutes and discuss in-depth topics related to SaaS and marketing software companies. The podcast lives up to its goal to “get straight to the good stuff and take a look behind the scenes at what’s fuelling some of that fastest growing SaaS companies right now.”
14 Minutes of SaaS
Stephen Cummins, CEO and founder of AppSelekt, is also the creator of 14 Minutes of SaaS. This podcast has around 125 episodes and each episode explores “the personal histories, learnings and opinions of the world’s most successful SaaS StartUp entrepreneurs.” While these podcasts are short (around 14 minutes as the name suggests), Cummins dedicates multiple episodes for each interviewee. This allows you to focus on the parts you want to hear from certain guests.
When he is not managing growth at Whatfix, Sunil Neurgaonkar is the host of SaaS Sessions, a podcast that has been live since January 2019. SaaS Sessions has become known as India’s #1 SaaS focused podcast, and each episode introduces listeners to a new leader in the SaaS industry of India. Neurgaonkar publishes weekly, with each episode about 30 minutes.
Presented by Akeel Jabber, an investment director at HoriZen Capital, SaaS District offers advice and insights from someone with expertise on the financial side of the industry. This podcast recently debuted in May 2020, but Jabber has been diligent about uploading podcasts every week. There are now more than 55 episodes to listen to with new guests joining Jabber each time. Episode lengths vary from a shorter 20-minute episode to hour-long episodes on some topics, so you can choose the duration you prefer.
Natalie Luneva is a growth and leadership coach for SaaS founders. She is also the podcaster behind SaaS Boss. This podcast first started in February 2020 and now has more than 45 episodes. You can expect new episodes a few times each month with a duration of 20-40 minutes on average. Luneva strives to offer actionable advice for bootstrapped SaaS founders, presented in a way they can easily digest and remember.
Gain Grow Retain: B2B SaaS Customer Success
This podcast by Gain Grow Retain has more than 90 episodes and has been publishing content since August 2019. Episodes are published a few times a week and range from 30 minutes to an hour. The team at Gain Grow Retain brings in guests to discuss relevant tips to grow your SaaS business with a focus on customer care. The hosts are cofounders Jeff Breunsbach and Jay Nathan, who emphasize a customer-first approach for businesses.
Sour & SaaS
Garrett Mehrguth, president and CEO of Directive, is the host of the Sour & SaaS podcast. This is a brand new podcast that just launched in October 2020. While Mehrguth is still working out the frequency, he currently posts new episodes every week or so that run between 30 minutes to an hour. If you are looking for high-quality, in-depth content, there are a few episodes (at almost four hours long) with leaders in the industry, including Tamara Grominsky, Unbounce’s VP of strategic growth. This podcast is certainly one to watch in the coming year.
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