Podcasts have become one of the top content platforms in the past few years. They offer flexibility in that you can listen to them in the car or at the gym and diversity in their content and length. You can also choose podcasts based on the personalities you want to connect with. 

There is great news for entrepreneurs and SaaS founders who are looking to grow their knowledge of the industry: There is no shortage of B2B software-related talent and podcasters who want to create content with a SaaS focus. Some of the top podcasters in the software field have been publishing their thoughts and interviews since 2014. Others just started this year but are quickly growing their audiences.

Check out our top 18 picks for SaaS podcasts. All of these podcasts are currently active and provide quality insights for listeners.  

The SaaS Podcast

Omer Khan is the voice and brain behind The SaaS Podcast, a series that has more than 290 episodes and has been in production since 2014. Khan started his podcasts covering startup stories — episode 12 covers the rise of Canva, a company that was only two years old at the time — and has evolved to cover news in the SaaS industry along with advice and guides for SaaS businesses. Each episode has a guest, often an executive from another company eager to share their insights. There is plenty of content to keep you learning as you work through this series. 

The SaaS Revolution Show 

Alex Theuma, founder and CEO of SaaStock, is also the creator of the SaaS Revolution Show, a podcast which, “brings you insights and tactics from the greatest SaaS minds in Europe and across the world.” This podcast also has a long history of episodes to work through, as Theuma started creating content in 2015. The first episode introduces Mark Roberge, then chief revenue officer at Hubspot Sales, in which they discuss his book and the use of data for inbound selling. Recent episodes are topical and relevant to today’s SaaS founder.  

Build Your SaaS

Jon Buda and Justin Jackson are the hosts of Build Your SaaS, a podcast that has been in production since 2018. Through the launch and development of their podcast, they continue to ask one question: What does it take to build a Software as a Service business? Most episodes run under an hour, though Buda and Jackson aren’t afraid to go longer if they have something important to discuss or want to get in-depth on a topic. This is a fun, creative podcast that is also engaging. 

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SaaS Breakthrough

The SaaS Breakthrough Show is described as “an inside look at what is working in marketing for SaaS companies today by the marketers who are in the trenches.” This podcast has been in production since 2018 and is hosted by David Abrams, cofounder of the webinar platform Demio. These episodes run from 35 to 45 minutes on average, and Abrams often interviews top names from companies like SEMRush, Kinsta and Freshbooks. Recent topics cover multicultural marketing, ethical growth hacking, and cornerstone content.   

The Official SaaStr Podcast

The Official SaaStr Podcast should be on your playlist because of the sheer number of episodes available. There are more than 400 to listen to — with almost 100 created in 2020 alone. A podcast is posted a few times each week, so there is always something new to listen to. Most interviews with prominent operators and investors run less than 25 minutes which makes the informative content digestible. The podcast is brought to you by SaaStr, an annual B2B software conference.  

SaaS Growth Stacking  

Dan Martell, founder of multiple organizations, angel investor and coach for SaaS founders, is also the voice behind SaaS Growth Stacking. By listening, you can “learn his best strategies to build and scale successful products and businesses.” Martell started this podcast in October 2018 and has since recorded over 100 episodes with topics related to building customer profiles and overcoming sales objections during a demo. Many of the podcasts run under 15 minutes so you can listen to them in between tasks.  

SaaS Interviews with CEOs, Startups, Founders

Are you looking for a daily SaaS podcast? Nathan Latka is the host of Interviews with CEOs, Startups, Founders. He boasts more than 11 million podcast downloads across the nearly 2,000 episodes that he has recorded. Each day is a new interview with a SaaS entrepreneur or leader to discuss how they got there and what their primary concerns are. These podcasts are typically posted in the morning and run 15 minutes and up. 

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The SaaS Venture 

Aaron Weiche, cofounder and CEO at Leadferno, and Darren Shaw, founder of Whitespark, host The SaaS Venture, a podcast where they share their experiences running their SaaS companies. This podcast is relatively new (debuting in January 2019) but has steadily grown over time. You can expect one to two episodes per month, each running around 45 minutes, exploring topics such as the importance of prioritizing and the benefits of having core values for your SaaS company.

The SaaS Marketing Show  

The SaaS Marketing Show was developed by the marketing agency Hey Digital and hosted by cofounder Dylan Hey. This is a new podcast that just debuted in March 2020, with episodes running about 30 minutes and discussing in-depth topics related to SaaS and marketing software companies. The podcast lives up to its goal to “get straight to the good stuff and take a look behind the scenes at what’s fuelling some of the fastest growing SaaS companies right now.”

14 Minutes of SaaS

Stephen Cummins, CEO and founder of AppSelekt, is also the creator of 14 Minutes of SaaS. This podcast has some 125 episodes and explores “the personal histories, learnings and opinions of the world’s most successful SaaS StartUp entrepreneurs.” While these podcasts are only 14 minutes, Cummins dedicates multiple episodes for each interviewee. This allows you to focus on the parts you want to hear from certain guests.

SaaS Sessions

When he is not managing growth at Whatfix, Sunil Neurgaonkar is the host of SaaS Sessions, a podcast that has been live since January 2019. SaaS Sessions has become known as India’s #1 SaaS focused podcast, and each episode introduces listeners to a new leader in the SaaS industry of India. Neurgaonkar publishes weekly, with each episode about 30 minutes.

SaaS District 

Presented by Akeel Jabber, an investment director at HoriZen Capital, SaaS District offers advice and insights from someone with expertise on the financial side of the industry. This podcast launched in May 2020, and there are now 130 episodes covering topics such as acquisitions, growth marketing, conversion optimization, private equity and innovation. The goal of the podcast is to provide listeners with proven tactics in order to scale their SaaS companies.

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Best in SaaS

If growth is your goal, tune in to Best in SaaS. The show is hosted by Elias Rubel, a growth expert with two startup exits under his belt. As CEO at Matter Made, he works as a marketing adviser to some of the biggest names in SaaS, including G2, Dropbox, Calm and Loom. Each week Rubel interviews prominent figures in the SaaS community about how to scale successfully. Guests include former Hubspot VP of Growth Brian Balfour, Hiten Shah of Nira, Crazy Egg and KISSmetrics, and Chargebee CRO Adam Tesan. 

Gain Grow Retain: B2B SaaS Customer Success

This podcast by Gain Grow Retain, an open community for customer success leaders in B2B SaaS organizations, has more than 157 episodes and has been publishing content since August 2019. The hosts are cofounders Jeff Breunsbach and Jay Nathan, who emphasize a customer-first approach for businesses. Episodes are published a few times a week with guests discussing relevant tips to grow your SaaS business with a focus on customer care. 

Sour & SaaS

Garrett Mehrguth, president and CEO at performance marketing agency for software brands Directive, is the host of the Sour & SaaS podcast. Launched in October 2020, Mehrguth currently posts new episodes every week or so that run between 30 minutes to an hour. These podcasts have high-quality, in-depth content with leaders in the industry, including Tamara Grominsky, chief strategy officer at landing page platform Unbounce, and Drew Beechler, director of marketing at B2B SaaS venture studio High Alpha. 

Masters of SaaS

If you want to learn from the best and brightest minds in the SaaS industry, there are few better podcasts on this list to tune into than Masters of SaaS. Episodes run about 45 minutes and guest star titans of the industry like CXL’s Peep Laja, Ahrefs’ Tim Soulo and Typeform’s Paul Campillo. Your host for each episode is Todd Chambers, the founder of Upraw Media. He has over a decade of experience in digital marketing, has been featured on other SaaS podcasts and is a member of the Growth Mentor Community. 

SaaS Half Full

Lindsey Groepper, president of BLASTmedia, a B2B SaaS PR agency which developed and produces the SaaS Half Full podcast, says “creating a successful SaaS marketing strategy is like mixing the perfect cocktail.” Each episode features top marketing thought leaders and brings you the latest topics, trends and strategies. Tune in to learn about everything from VC funding to outsourcing to selling your startup. 

SaaS Pirates

All aboard the SaaS Pirates podcast, me hearties. Hosted by Mike Slaats, founder of user feedback tool Upvoty, this podcast features short and insight-packed weekly interviews with SaaS founders, product managers and marketers. While the show has only been going for eight months, there are already more than 20 episodes with growth strategies and actionable advice for SaaS company owners. Load it up on your favorite podcast app and set sail on a sea of SaaS discovery. 

Images by: Aleksandr Davydov/©123RF.com, Antonio Diaz/©123RF.com, StockSnap, StockSnap  

Casey Meehan
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