Epic Presence’s advanced copywriting tips: Below are five common mental mistakes that directly translate to weak copy in ads, and thus poor ad performance.
Big marketing stunts, when done right, are a great way to earn lots of media time and drive millions of viewers to your own channels. Pranks seem to play especially well. Viral marketing pranks invite social media shares for their sheer entertainment value. Very public pranks can earn media mentions, and then there is a […]
Ultimately, one of the primary goals of content marketing is to attract more business, which for most organizations will translate as more sales. This goal is where content marketing and PR part ways, though the two activities share a great deal of overlap. Whether an organization has a dedicated sales team ready to pick up […]
Epic Presence has a soft spot for Boulder. Not only is it a great city, but one of our first clients is a company that has served that community for more than three decades. Our affection for the city aside, it is also a renowned hub of tech innovation, creativity and craft beer making. We’re […]
‘Tis the season for charitable giving. Just as with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. On average, about 30% of charitable donations are made during the month of December alone. Organizations that rely on donations are becoming increasingly sophisticated in how they share their […]
The rules of Twitter are pretty simple: Keep your messages short and sweet, tweet regularly, and don’t just tweet about yourself. Below are 100 software companies (including app makers and SaaS providers) that are doing Twitter right. These companies are clearly audience-aware, and they have not inflated their followers stats by following thousands of accounts. […]
Copywriting in principle sounds easy enough. After all, we have been writing for most of our lives at this point. The difference, though, is that we have almost always written to either entertain or inform. Writing to actually get the reader to take some kind of action, which is what separates copywriting from other forms […]