What Do B2B Software Buyers Want From Product Demos?
Once you are on the short list
Scheduling a product demo is the most popular next step. Starting a free trail is the least popular.
Other surveys have shown that the most profitable buyers want to get into the weeds and speak to someone who can answer technical questions about implementation etc.
Action Items:
1) Make sure you have multiple conversion points on your website. If “start a free trial” is the only conversion point you have, you definitely have some work to do!
2) Be real with yourself about your sales people’s ability to answer the difficult questions qualified buyers may have. It might be worthwhile to invest in a sales technician who can jump on these calls to get deep into the details of how you software is implemented and customized.
Software Buyer's Journey
Here’s how 200+ software decision-makers say you can win their business. This study explores how to attract and convert buyers from many different industries. It covers how to get their attention, how they select which software tools will get serious consideration and how the final decision is made.
Since then my team and I have published over 2,500 long-form articles for SaaS and HR Technology companies all over the world and engaged with over 20K influencers to promote this content.
I’d be happy to chat with you about anything and everything we have learned along that journey. Please don’t hesitate to reach out!
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