Empathy Mapping 101: Improve Your Content Through Understanding
In content marketing, empathy mapping doesn’t replace the sales funnel or audience personas, but does help make them more valuable.
Category: Tips
Over Reliance on Bad Analytics Sours Your Content Marketing
Bad analytics can hamstring your content marketing efforts. Here’s how to use the right metrics to demonstrate value and optimize campaigns.
Update Content: How to Make Older Posts Relevant Again
Wondering what to do with all those old blog posts? Use these four tips to update content, clean up your site and bring old articles back to life.
5 Questions That Will Help You Adapt Your Marketing During a Pandemic
It’s amazing how quickly things can change. In just a few weeks, marketing plans have gone out the window. Whole departments are now working remotely. Budgets are being squeezed tight. At the same time, businesses still need customers — some need them more than ever. That means there’s plenty of things for marketers to do, […]
How Content Marketing Became a Weapon of Choice for the Far Right
Far Right clickbait uses marketing tactics. Clickbait gets attention. Attention gets engagement. Engagement gets audiences. Here’s how to break that cycle.
Couldn’t You Just Hire a Writer Instead of Paying a Content Marketing Agency?
Hire a writer or outsource your content marketing? Remember, one person alone is unlikely to pull off the content campaign of your dreams.
Audience First: Engaging Content Must Be Empathic Above All Else
Creating engaging content needs audience awareness. For example, a blog post about something obvious to you, can be a revelation for your customers.
What We Mean When We Talk About Influencers
Every day, brands throw good money at bad influencers. Here’s how we find the industry voices that can actually amplify a marketing message.
How Strategic Brand Partnerships Can Boost Your Content Marketing
Here, we look at how strategic brand partnerships are built and how to use yours to improve the quality and reach of your content.
How to Create a Distribution Plan to Supplement Your Content Strategy
Too much content created today never reaches the audience it deserves. That’s because its publishers lack a content distribution plan.