Visual Content: Where Do GIFs Belong in Professional Content Marketing?
GIFs have taken over the Internet, but are they professional enough for your branding? Should this kind of visual content be a part of your daily communications strategy?
Category: Resources
Why 2018 Marketing Departments Will Continue to Experience Seismic Changes
Your department and co-workers change with the industry, and almost everyone is affected. Here’s how 2018 marketing department structures will change.
Why Instagram Influencers Are the Next Frontier for Small Businesses
Social marketing is evolving, and brands are changing how they work with Instagram influencers. Here is what marketers and publishers should keep an eye on.
Trust is the Key to Influencer Marketing. And There Are No Shortcuts to Earning It.
To shine some clarity on influencer marketing and how to use it, we tapped 18 experts to share their definitions and predictions on this subject.
How B2B Brands Can Add Real Personality to Their Social Channels
We looked at why B2B brands are so timid on social media and how they can successfully step out of their shells to become more personable.
25 Austin Software Companies Doing Exciting Work Locally and Nationally
Here are 25 reasons why Texas is a great place to work in tech, as told by 25 exciting Austin software companies that are making great work in their fields.
Sponsored Content 101: What You Should Know About Content as Native Advertising
Sponsored content is confusing, powerful and controversial all at once. This guide will show you how to use its powers for good.
Don’t Always Be Closing: Why B2B Companies Need Sales Funnel Content
You need sales funnel content at every stage to help customers move from need awareness all the way to purchase decision and beyond.
20 Chicago Software Companies to Watch
These 20 Chicago software companies are poised to do big things as the Windy City’s tech scene continues to build its momentum.
Outbrain Marketing: Best Practices, Plus 4 Sly Tactics to Supercharge Your Content Amplification
Doing quality work won’t necessarily earn you an audience. Virtually no one knew who Vincent van Gogh was, for example, until after he died. It turns out even transcendent work needs a little nudge to gain traction. Content amplification platform Outbrain provides one of the more forceful nudges available to content marketers. Outbrain’s huge distribution […]