GIFs have taken over the Internet, but are they professional enough for your branding? Should this kind of visual content be a part of your daily communications strategy?
Mid-funnel content doesn’t get the fanfare it deserves. Maybe that’s because it’s a little harder to measure. The metrics are clear for the top-of-funnel stuff (shares, page views) and for the bottom-of-funnel content (conversions), but all of those newsletters, guides and whitepapers in the middle of your marketing funnel are equally essential. However, just because […]
Your department and co-workers change with the industry, and almost everyone is affected. Here’s how 2018 marketing department structures will change.
SaaS gets its moment in the spotlight in two weeks, from February 5-7, 2019, at SaaStr Annual 2019. The conference takes place in San Jose, and it features over 300 of the brightest minds in SaaS today. We’re so excited about this year’s lineup of founders, entrepreneurs and executives that we couldn’t fit all our […]
If you’re considering your content marketing strategy, learn how focusing on customer intent can grow your sales and make your creation process easier.
If you haven’t mapped out your customer journey in a way that can be used to train employees and make better marketing decisions, it’s time to create one.
Social marketing is evolving, and brands are changing how they work with Instagram influencers. Here is what marketers and publishers should keep an eye on.