Businesses cannot play by the rules of people who cry “fake news” and “post-truth.” Here’s how to tell brand stories when others want to set the agenda.
About Eric Barrier
Eric is the head writer at Epic Presence.
Entries by Eric Barrier
Creating engaging content needs audience awareness. For example, a blog post about something obvious to you, can be a revelation for your customers.
If you’re business is in a specialized B2B vertical, this case study will give you some insight into how content can help rank for a niche keyword.
Every day, brands throw good money at bad influencers. Here’s how we find the industry voices that can actually amplify a marketing message.
These 20 Chicago software companies are poised to do big things as the Windy City’s tech scene continues to build its momentum.
Here is a road map to creating a solid trade show marketing strategy, booking appointments and product demos, and walking away quality leads.
Epic Presence’s advanced copywriting tips: Below are five common mental mistakes that directly translate to weak copy in ads, and thus poor ad performance.
The best entrepreneurial strategy is no exit strategy. Serving customers should be your mission. Here are a few other folks that share the sentiment.
Recently we discussed mistakes that rookie content marketers routinely make; now look at content marketing problems that veteran marketers face.