Decision Makers Look For CRMs That Are Easy to Use
Even though a CRM’s features drive much of a team’s decision to switch software, it’s ease of use tops the list of factors people look for when choosing a new CRM. More than 70 percent of respondents cited this as a primary factor in deciding what CRM they switch to.
The next three factors, each of which were cited in at least 60 percent of responses, were:
- The CRM’s key features
- The price
- The vendor’s customer support
Only a fraction of respondents cited things like size of the software provider or vendor reputation in their answers.
That suggests messaging for the SMB market should focus on the tool’s usability, features, price and customer support.
Most SMBs Assume Implementation Will Take Months
The majority of respondents said they expect CRM implementation to take anywhere from three months to over a year. Here is how those numbers break down:
- 35.5 percent expect an implementation time of three to six months.
- 15.5 percent expect an implementation time of six months to one year.
- 6.5 percent expect an implementation time of more than one year.
CRM Buyers Study
Here’s how 200+ software decision-makers say you can win their business and become their CRM provider. This study explores how to attract and convert CRM buyers at small to medium size companies.
Since then my team and I have published over 2,500 long-form articles for SaaS and HR Technology companies all over the world and engaged with over 20K influencers to promote this content.
I’d be happy to chat with you about anything and everything we have learned along that journey. Please don’t hesitate to reach out!
- Conference Preview: 13 Talks We’re Excited for at UNLEASH America - March 21, 2023
- 3 Pain Points HR Leaders Will Look to Solve in 2023 - January 10, 2023
- How long does it take B2B SaaS buyers to make a decision? - July 19, 2022