Research

Analysis and Strategic Planning

The phrase “measure twice, cut once” is just as applicable to marketing.

After the initial consultation, our team meets to review your company’s needs and creates a strategy for success. We develop a content plan to increase your traffic and engagement, setting checkpoints along the way to make sure we’re doing what’s right for your company and your website.

Our strategy is based on both qualitative information and a quantitative analysis of your site’s analytics. Together, these data points help us set concrete goals for improvement and make sure our plans meet your needs.

A Deep Dive Into Your Industry

Once we have a strategy in place, we research your industry to learn about the community that you are a part of. We gather industry journals, publications, conferences and experts to see where your audience turns to learn about what is important to them.

We also keep track of news that can affect your industry and issues that affect your customers. By understanding what your community actually cares about, we can create content that contributes to the conversation.

Influencer Identification

As we research your industry, we find the top influencers in your field — these are the voices that offer the sharpest insights and turn the most heads. By unearthing key insights on these influencers, we work to first get you on their radars, then to get you on their level. We want you to become a name that people in your industry recognize and listen to when they’re looking for help.