Category: Uncategorized

How CMOs Can Push For Long-Term Strategy Over Short-Term Wins

Here is a three-step process CMOs can deploy to protect their long-term marketing strategies against demands for short-term wins.

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HR Tech Adoption: How to Connect With Employees Who Don’t Want New Software

HR staff in every organization will sometimes be hesitant about adopting new software. Here’s how work tech providers can earn those people’s trust.

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Marketing Work Tech: Your Customers’ Culture Can Be Your Key to Growth

Does your software reinforce the employee experiences your customers want to create? If so, this should be your No. 1 selling point.

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The SaaS Buyer’s Journey: Discovering New Solutions

The SaaS buyer’s journey can be long and convoluted; here are five ways that SaaS buyers are discovering solutions and finding your product.

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Celebrating Seattle Tech: 25 Seattle Startups to Watch

Check out these 25 Seattle startups that continue to do great work to improve their industries and the communities they serve.

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We are continually researching how companies buy software.

Every six weeks or so we put what we have learned into a concise email with links to new videos and reports.

All of this content is directly related to growing your software business.

Stop guessing. Let us do the research for you!

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