What else goes on behind the scenes?
Word of mouth is key, but whose opinions matter most? Co-workers and peers.
Consider building a piece of content that can help guide the internal conversations. This can be a checklist or a written process for handling the needs of each stakeholder.
Often the users and buyers are different. The folks buying the software are almost surely going to speak with the users. How is your marketing addressing these different stakeholders?
Action Item:
Seek to understand the conversations that are going on behind the scenes.
When you are speaking with a new buyer, try picking their brain about the internal conversations that lead to the purchase. Were there formal meetings where each solution was discussed? Was there any watercooler chat or informal communications that led to this purchase? How can you put this information to use?
Software Buyer's Journey
Here’s how 200+ software decision-makers say you can win their business. This study explores how to attract and convert buyers from many different industries. It covers how to get their attention, how they select which software tools will get serious consideration and how the final decision is made.
Since then my team and I have published over 2,500 long-form articles for SaaS and HR Technology companies all over the world and engaged with over 20K influencers to promote this content.
I’d be happy to chat with you about anything and everything we have learned along that journey. Please don’t hesitate to reach out!
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