The rules of Twitter are pretty simple: Keep your messages short and sweet, tweet regularly, and don’t just tweet about yourself. Below are 100 software companies (including app makers and SaaS providers) that are doing Twitter right.
These companies are clearly audience-aware, and they have not inflated their followers stats by following thousands of accounts. As a result, they have many followers who actually engage via replies and RTs.
Many of the names on this list will come as no surprise. Microsoft has a few entrants. Younger companies such as Snapchat are social media natives from the boss down, so they are naturally adept at Twitter.
Other big names in software failed to make the cut for a variety of reasons: Maybe they tweet way too much or their tweets are almost all self-promotion.
You can learn a lot about using Twitter the right way by watching what the best companies do. What follows is 100 companies, leading by example.
Actuate, @Actuate
AddThis, @addthis
Adobe, @Adobe
Any.DO, @AnyDO
Ariba, @Ariba
Asana, @asana
Aspect, @AspectSoftware
Autodesk, @autodesk
Avaya, @Avaya
Avid, @Avid
Basecamp, @37signals
Blackboard, @Blackboard
Blockchain.info, @blockchain
Blurb, @BlurbBooks
Buffer, @buffer
Check Point Software, @CheckPointSW
Cisco, @Cisco
Citrix, @Citrix
Cobalt, @adp_cobalt
Coinbase, @coinbase
CommVault, @commvault
ConnectWise, @ConnectWise
Contently, @contently
CSC, @csc
Dassault Systemes, @Dassault3DS
Domo, @domotalk
Dropbox, @dropbox
Egnyte, @egnyte
EMC, @EMCcorp
Epicor, @epicor
Evernote, @evernote
Fiserv, @Fiserv
Gnip, Inc., @gnip
Hitachi Data Systems, @HDScorp
HP Enterprise Services, @HPServices
Infor, @infor
Instagram, @instagram
Intergraph Corp., @intergraph
Intuit, Inc., @IntuitInc
Kaspersky Lab, @kaspersky
Keen IO, @keen_io
Kronos Incorporated, @KronosInc
LearnVest, @LearnVest
Lithium Technologies, @LithiumTech
LogMeIn, @LogMeIn
MailChimp, @MailChimp
McAfee Inc., @McAfee
McKesson Corporation, @McKesson
MEDITECH, @MEDITECH
MEDSEEK, @MEDSEEK
Mentor Graphics, @mentor_graphics
Mint, @mint
NetApp, @NetApp
New Relic, @newrelic
Office, @Office
OpenText, @OpenText
Optimizely, @optimizely
Oracle, @Oracle
Path, @path
PeerIndex, @PeerIndex
Pocket, @Pocket
Porch, @PorchDotCom
Prezi, @prezi
Qlik, @QlikView
Rdio, @rdio
Red Hat, @RedHatNews
Responsys, @Responsys
Rubicon Project, @RubiconProject
RunKeeper, @RunKeeper
Sage, @sageUK
Salesforce, @salesforce
SAP, @SAP
SAS Software, @SASsoftware
Scribd, @Scribd
SendGrid, @sendgrid
Shazam, @Shazam
Skillshare, @skillshare
Skype, @skype
Skyscanner, @Skyscanner
Snapchat, @Snapchat
SoundCloud, @SoundCloud
Sourcefire, @sourcefire
Spiceworks, @spiceworks
Spotify, @spotify
Stripe, @stripe
SWIFT, @swiftcommunity
Symantec, @symantec
Teradata, @Teradata
Tibco, @TIBCO
Tictail, @tictail
Tinder, @Tinder
Trend Micro, @TrendMicro
Tumblr, @tumblr
Vine, @vineapp
Visually, @Visually
Webroot, @Webroot
Websense, Inc., @websense
Wolters Kluwer, @wolters_kluwer
Zaarly, @zaarly
Zendesk, @Zendesk
CEO at Epic Presence
In January of 2014, I launched Epic Presence, a content marketing agency focused on SaaS and HR Technology.
Since then my team and I have published over 2,500 long-form articles for SaaS and HR Technology companies all over the world and engaged with over 20K influencers to promote this content.
I’d be happy to chat with you about anything and everything we have learned along that journey. Please don’t hesitate to reach out!
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