SalesforceIQ built a smart CRM that relies upon artificial intelligence to capture cleaner customer data, and to help salespeople make smarter decisions.
SalesforceIQ users are highly competitive. They’re looking for any edge that will help them identify more leads, close more deals and ultimately grow their small businesses.
SalesforceIQ sought to target potential users with top-of-funnel content that spoke directly to their needs as salespeople and small business owners. Above all, the content had to be knowledgeable, concise and truly helpful to these readers.
We had to sprint up a steep learning curve. As with other clients, SalesforceIQ’s blog proved to be an excellent platform for thoughtful influencers to share their ideas. The challenge in the small business space, however, is being able to curate those voices so that only reliable, practical advice comes through.
In other words, we had to learn quickly how to differentiate between good business advice and bad business advice — and the world is full of the latter — so that we could distill all of that knowledge into a concise piece of content that would help SalesforceIQ’s audience find the competitive edges they were looking for.