We’re excited to work with any company in almost any industry. That said, there are a few industries that we have particular levels of experience with. Below are are few of the top industries we specialize in.
B2B
In a small market, there is an opportunity to build influence and become one of the few voices your customers can rely on— but only if you find someone who can write knowledgeably about your industry. Easier said than done.
Our content strategy can make your blog a go-to resource in your industry. We work to create hyper-targeted content that answers questions your customers have. Our content can be used as sales materials to explain the value of your services, or as traffic drivers to raise awareness about your brand and help attract new leads. Our outreach then ensures your company gets noticed by the right people in your industry.
Ultimately, this helps build your authority so you can attract the right customers, vendors and collaborators to grow your business.
Tech
We’ve written some incredibly technical pieces that challenged us to take in-depth ideas and explain them in a way anyone could understand.
The world of technology is constantly evolving, and this presents a challenge for our B2B clients: How can they discuss their work with the world when most of the world struggles understand the underlying technology?
That’s where specialty content creators who understand the field come in. Our writers have the tech fluency and the real-world experience to connect esoteric products with industry influencers and audience members at large.
By striking the right balance between high-level discussions and the day-to-day needs of potential customers, we create content that can open the door to new leads.
Education
Our team is passionate about education because we can see the dedication and drive of our clients. We love working with companies that approach education in a completely unique way to create fun environments that foster learning.
Some of our clients are student- and parent-focused, while others build software for education professionals. We know both of these audiences well — their needs, who they follow on social media, what keeps them awake at night.
By working together with our education clients, we connect products and services with the very people who are responsible for educating the next generation.
Healthcare
Healthcare is a complex and constantly evolving industry. Research is the key to being able to lead a conversation in this field.
Before we work with any client in the healthcare field, we do a deep-dive into their particular products, their services and their position in the industry. This helps our team curate micro-audiences of influencers whom we can better target. Whether our client is building tools for doctors or for data specialists who must walk a tightrope with HIPAA compliance, we can create a profile for their customers’ pain points and goals.
Financial
Over the past few years, we have worked with financial service providers in B2C and B2B markets. In both markets, clients understand that they must demonstrate an uncommon trustworthiness while also creating immediately practical content for their audiences.
This is why we focus on creating timely and relevant content for our financial clients that can make readers well-informed.
As in healthcare, the financial industry follows strict operational and marketing rules. By investing in training within our team to better understand industry regulations, we have learned how to strike that balance between compliance and usefulness.
With every piece of content and new client, we learn more about the industries we write for. This means our expertise can only continue to grow over the next few months and years.
