Content Creation

Creating Content With a Purpose

We write more than a half million words annually and have published more than 1,000 longform articles in the past few years. These articles account for tens of millions of visits, thousands of shares and countless social media engagements.

This has taught us what works — and it has taught us a few tricks that might not be obvious to the naked eye. With each piece we create, we improve and adapt our content to your specific audience.

We believe in creating content with a purpose, not just to have something on your blog. By drafting something that’s part of your marketing strategy and a core element of your sales plan, you can turn your blog into a hub for industry experts and potential customers. Your website can be the first place people turn for answers, resources and insight.

You just need the right content.

Content doesn’t end at creation, either. We continue to promote your blog posts and build up your digital assets for weeks after publishing, and the cumulative value of all these assets compounds over time.

Content That Demonstrates Authority

We know how to write content that gives your customers a reason to stay on your site and invest their trust in you.

By doing a deep dive into your industry and understanding the challenges your customers face, we can speak directly and objectively to their concerns. In turn, they will come to rely on you as an authoritative voice who takes the time to publish thoughtful, meaningful articles designed specifically to help them solve their problems.

Content That Attracts Search Engine Traffic

Content doesn’t just live on your website. It works for you around the clock in ways you might never have envisioned.

It answers people’s questions. It attracts links from other sites. It drives traffic, leads and sales.

And when search engines see how much work your content is putting in, they begin to reward your site with more and more organic traffic.

By following SEO best practices, we create content that influential people in your industry will find and link to as a resource. By writing with both search engines and readers in mind, we can compound the value your content creates.

Content That Attracts Social Traffic

Our content draws people in.

Even the best articles can fall flat if they don’t appeal to the specific needs of the audiences on your social channels. But by finding interesting angles and touching on relevant issues, we develop content that stands out in a crowded social sphere.

In the short run, this introduces customers and fans to your company. In the long run, this makes people familiar with your brand and positions you as an authority in your field.

The Right Mix for Long-Term Success

Your content, social and SEO strategies aren’t siloed. The results of one will affect the others.

By taking a holistic approach, we combine these three elements to form a cohesive support system for your marketing efforts. We create a long-term plan for your content to make sure it performs days, weeks and months after you publish it.