Twitter is an excellent resource for discovering and sharing the latest marketing advice. With so many CMOs and marketing gurus spreading their insight, though, it can actually be hard to decide which accounts to follow.
To support your professional development and make the process easier, we’ve rounded up a list of 25 CMOs that’ll fill your twitter feed with inspirational, motivational content.
Steve Fund @stevefund
Steve Fund is the senior vice president and chief marketing officer at Intel Corporation, where he oversees all aspects of global marketing. Here, Fund manages product and partner marketing along with advertising and brand strategy. Fund’s previous marketing experience includes leadership roles at Procter & Gamble Co., Pepsi, McKinsey & Co. and Staples.
Linda Boff @lindaboff
Linda Boff is a top business marketing influencer and the chief marketing officer at General Electric. Boff is passionate about digital media innovation, and is dedicated to technologies that merge design and content. Boff has served leadership roles at a number of other tech-driven companies, including Citigroup, NBC Universal and public relations firm Porter Novelli.
Diego Scotti @diegoscotti
As the chief marketing officer at Verizon, Diego Scotti helps share the company’s technological innovations with the consumer world. From creative development and agency management to consumer insights and digital marketing, Scotti oversees all aspects of Verizon’s global marketing strategy. He was named a Marketing Top 40 under 40 by Advertising Age in 2007 and has held leadership marketing roles at J. Crew, American Express, Conde Nast and more.
Jeffrey Schmitz @JeffreySchmitz4
Zebra serves businesses of all industries with the software, hardware, supplies and services they need to better manage their data. As the chief marketing officer at Zebra, Jeffrey Schmitz promotes the brand across a global market. Before this role, Schmitz worked as the chief marketing officer at Spirent Communications.
Chris Perini @cperini
Chris Perini leads the Verisk marketing team as chief marketing officer. Verisk Analytics is a provider of data analytics, helping customers in the insurance, natural resources and financial services industries manage and understand their data. Perini has served in marketing leadership roles for over 30 years, and was named one of the top chief marketing officers in the United States by ExecRank in 2012.
Elaine Leavenworth @ELeavenworth
Elaine Leavenworth is the chief marketing and external affairs officer at Abbott, a company that creates products, technologies and pharmaceuticals to advance healthcare. Having worked with Abbott for over 25 years, Leavenworth has a deep understanding of how to build, market and manage a global company. She is also passionate about nonprofit work and charities, and has professional and personal experience supporting organizations in these fields.
Sara Baack @SaraJBaack
Sara Baack is the chief marketing officer of Equinix. Before becoming CMO, she served multiple positions at Equinix, including leadership roles in wholesale markets and colocation services. Her expertise spans new product development, industry and competitive analysis, vertical market development and more.
Kathy Button Bell @Emerson_KathyBB
Kathy Button Bell is a communications expert and content marketer. Currently, Bell’s role as a brand storyteller at Emerson News enables her to share internal business affairs with an external audience. The Business Marketing Association dubbed her as the marketer of the year for 2016, and she was a finalist for the 2015 content marketer of the year by the Content Marketing Institute.
Allie S. Kline @alliekline
Allie S. Kline leads the global marketing strategy at Oath, a Verizon-owned company that manages a variety of media and entertainment brands. Oath owns brands like Yahoo!, Flickr, AOL, Engadget, Style Me Pretty and more. Kline has received the ad:tech Industry Achievement Award and has served leadership roles at social data graph company 33Across as well as Brand Affinity Technologies.
Mona Scott-Young @MonaScottYoung
Mona Scott-Young is the founder, CEO and marketing mastermind behind Monami Entertainment. Monami is a lifestyle and entertainment company that utilizes all of Scott-Young’s expertise in business entertainment. Scott-Young specializes in talent development, cross-platform brand development and independent media publishing. Additionally, she has been named “Marketer of the Year” by AdAge.
Chris Capossela @chriscapossela
Microsoft chief marketing officer Chris Capossela is passionate about the intersection of brand storytelling and new product development. Capossela is frequently discussing all forms of new technology, from Xbox and tablets to NASA and Lego. Before Capossela became CMO, he worked on marketing Microsoft’s productivity solutions, like SharePoint and Microsoft Office.
Fiona Nolan @fionaenolan
Fiona Nolan is the senior vice president of marketing at Commscope, a business telecommunications company based in North Carolina. Nolan has extensive experience in the industry, having worked in the European telecommunications market for multiple decades. Nolan has also been named a senior leader at the Marketo Customer Executive Council.
Mike Marcellin @mmarcellin
Mike Marcellin serves as the chief marketing officer at Juniper Networks. He has worked in leadership roles at Verizon and Verizon Business and hold two patents in the area of systems technology and engineering. Additionally, Marcellin serves on the board of the Telecommunications Industry Association US Ignite, which is a new initiative led by the National Science Foundation.
Jonathan Craig @JonathanCraig
Jonathan Craig leads the client-facing portion of the Charles Schwab marketing team as the executive vice president of client and marketing solutions. Craig helps grow the franchise in addition to overseeing many of Schwab’s core client products, including alternative investments, lending services and cash and margin lending products. Previously, Craig worked in marketing and product development at AT&T.
Norman De Greve @ndegreve
Chief Marketing Officer at CVS, Norman De Greve helps position the brand as a leader in pharmacy innovation. His experience includes roles at DigitasLBi, a marketing agency that cultivated his expertise in digital communications, brand management and consumer loyalty. De Greve has worked in a number of highly competitive industries, including healthcare, retail, travel and automotive.
Morgan Flatley @MorgsF
Morgan Flatley is the US chief marketing officer at McDonald’s. In this position, Flatley leads the American McDonald’s team through brand development and expansion exercises. Flatley previously served as an executive at PepsiCo, where she worked on a number marketing and branding initiatives for Gatorade.
Ken Herron @KenHerron
Ken Herron is the chief marketing officer at Unified Inbox, a company that provides product marketing and public relations services to the tech industry. His core experience is in developing and growing technology startups, and he has worked at a wide variety of technology and communications companies. He has previously served roles at TraveDoc, WorldBop LLC, SocialGrow and OnlineBuddies, Inc.
Joanna Lord @JoannaLord
CMO of ClassPass, a leading boutique fitness company that allows users to try out different studios and classes throughout their city, Joanna Lord is passionate about brand building, and often writes for sites like Entrepreneur and MarketingLand. She is also a keynote speaker and has shared her expertise at conferences and shows such as Dreamforce, SXSW, EdSocialMedia, and Domainfest.
Maggie Chan Jones @maggiecj
Maggie Chan Jones is a CMO focused on pioneering business transformations. Jones has served leadership positions at Level 3 Communications and Microsoft Corporation. Currently, she is the chief marketing officer at SAP where she oversees the company’s global marketing strategy. She also plays a role in helping SAP through its most recent business transformation, which is a shift towards more cloud-based technologies.
Maria Winans @MariaWinans
Maria Winans is the chief marketing officer at IBM Watson Consumer Engagement that helps business professionals harness their customer data to create more engaging consumer experiences. Most of the content she shares is focused on marketing leadership, customer experiences and other aspects of customer development.
Keith Weed @keithweed
As the chief marketing officer at Unilever, Keith Weed oversees all marketing and communications tasks regarding the Unilever Brand. He has led marketing initiatives for companies such as Michelin, Elida Gibbs UK and ElidaFaberge before joining Unilever. Weed’s twitter feed is filled with thoughts and ideas on innovative technology, marketing management and sustainability in business.
Jonathan Mildenhall @Mildenhall
The CMO at Airbnb Jonathan Mildenhall is committed to curating a creative company culture. Mildenhall is a global thought leader on marketing strategy and overall business excellence, and he boasts about his ability to tackle both right and left brained problems. In 2017, Mildenhall was named as one of the world’s most influential CMOs by Forbes.
Karen Quintos @KarenHQuintos
Formerly the chief marketing officer at Dell, Karen Quintos is now Dell’s executive vice president and chief customer officer. Quintos has worked at Dell for nearly two decades, but formerly worked at Merck and Citigroup. Named one of the most influential CMOS of 2014 by Forbes, Quintos was also recognized as mother of the year by the magazine Working Mother.
Heather Zynczak @hzynczak
Heather Zynczak is the chief marketing officer at Pluralsight, a technology learning platform for business teams. Zynczak is an accomplished business and tech veteran, and she has created a blog to share her insights. On her social media channels and blog, she focuses on topics like marketing, data, business and women.
Rita Karatzia @RitaKaratzia
Serving as the CMO at SocialWiz, a provider of professional social media solutions, Rita Karatzia is a communications and PR expert. Karatzia co-founded SocialWiz, and the company’s services include social traffic, social tracking and social media management. Most of her previous professional experience occurred at Cyta, where she worked in public relations, communications, social media development, branding and more.