Copywriting in principle sounds easy enough. After all, we have been writing for most of our lives at this point. The difference, though, is that we have almost always written to either entertain or inform. Writing to actually get the reader to take some kind of action, which is what separates copywriting from other forms […]
There is plenty of advertising advice floating around online — so much so that wading through it could take more time than it’s worth. We thought it’d be helpful to instead get thoughts and advice straight from the CMOs of the best-marketed software-development and SaaS companies in the world. Here are quotes on advertising from […]
Big, powerful images capture attention and drive conversions online. Anyone publishing anything anywhere online will benefit from having stronger images, or images that “pop,” as photographers say. Here are 25 tutorials for online content publishers to make their photos do just that, pop. These apply even if you aren’t taking your own photos; you […]
As humans, two things tend to stick in our minds really well: A good story, and a catchy song. Jingles, though famous as some may be, are pretty limited vessels for conveying a marketing message. So, we marketers have learned to wrap our messages up in stories. Here are 25 tips and examples that will […]
Inspiration sometimes comes from the strangest of places. An entrepreneur’s “Ah-ha!” moment might come while reading an old novel, while an illustrator’s might come from looking at great architecture. As such, we have put together a list of 25 various far-flung places online where your own creativity might resonate. This list covers everything from examples […]
With virtually every company now getting into the content marketing field, it’s important to distinguish yourself from the competition. Differentiating yourself from the other content marketing blogs requires that you have both a personality and a unique point of view. “Unexpected and brave realness captures attention and sparks a connection,” according the Heather Meza of […]
Content marketing is more than simply long, comprehensive articles about a topic. Video and infographics are also an excellent addition to any comprehensive content marketing campaign, but they need to be handled properly. Here are a few things that you should know before introducing videos into your marketing strategies. Knowing what works in a video […]
In September of last year, Google released Hummingbird. This marks the biggest shift in their core algorithm since Caffeine in 2010. This formula is designed to bring a more human aspect to the search process. The goal is quality not quantity. For marketers that create strategies around building links, this is bad news. A Little […]
When you want to get a feel about how something works, look at the numbers. Experts agree on one thing for 2014 – content marketing will evolve. Consider statistics that provide insight into how you should approach content marketing for 2014. Finding the Right Social Network Social media is how you promote your content and […]
