We understand the goals of community influencers because we are community influencers. Epic Presence founder Casey Meehan is actively involved in the content marketing and SEO communities because he believes content is the most efficient way to connect buyers and sellers.
In this article for Bank of America with Ryan Evans, founder of Lift Marketing, Casey lists some of the challenges he often sees when talking with business owners. They want to do it all, but they don’t have the bandwidth for it. Or, they try to do it all, but see diminishing returns from overspread resources.
Casey argues that by approaching content marketing with set goals and building a strategy around them, you can properly allocate your resources for maximum impact.