While there may be many things to dislike about Twitter, the SaaS sector is not one of them. Twitter is a treasure trove for any SaaS entrepreneur or marketer looking for advice and strategies on growing their business and life as an entrepreneur.
Below we’ve rounded up 21 of the most influential SaaS figures who are actually active on Twitter in 2022 and won’t clog up your feed with a web 3.0 and cryptocurrency talk.
Whether you follow one or follow them all, here’s to your ongoing SaaS education.
Nathan Barry
Nathan Barry is the founder and CEO of Convertkit, a SaaS-based creator marketing platform. It is used by over 20,000 creators, including leading figures like Gretchen Rubin, Tim Ferriss and Pat Flynn. Barry is also an author, speaker, designer and angel investor.
Patrick Campbell
Patrick Campbell is the founder and CEO at ProfitWell, a SaaS company that helps other SaaS and DTC brands drive subscription revenue. He regularly tweets about SaaS and DTC subscription strategies and also shares his thoughts on ProfitWell’s blog.
Steli Efti
Steli Efti is the CEO at Close, an all-in-one CRM platform used by sales teams at Toggl, Zapier, and Customer.io. He tweets about building a remote company, life as an entrepreneur and everything sales. Efti also has a number of insightful sales-related articles on Close’s blog.
Sean Ellis
Sean Ellis is the co-creator of Go Practice and founder of Growth Hackers. He led early growth efforts at several big SaaS brands like Dropbox, Eventbrite and LogMeIn. He is also the co-author of “Hacking” Growth the host of The Breakout Growth Podcast alongside Ethan Garr —who you can follow on Twitter, too.
Rand Fishkin
Rand Fishkin is the founder of SEO SaaS company Moz and the cofounder and CEO at insights company SparkToro. He’s also the author of the “Art of SEO” and “Lost and Founder,” making him the perfect choice to follow whether you’re a founder or work in digital marketing. He tweets loads, usually about tech, startups and marketing.
Joel Gascoigne
Joel Gascoigne is the cofounder and CEO at Buffer, a SaaS social media platform. You can find him tweeting about life as a founder and running a fully distributed company. If you want the inside scoop on running one of the world’s most respected SaaS brands or are thinking about taking your company remote, Gascoigne is one to follow.
Corey Haines
Corey Haines is one for the SaaS marketers to follow. He is the marketing lead at SavyCal, the founder of Swipe Files, the editor of the Marketing Weekly newsletter and the host of the Everything is Marketing podcast. He was previously head of growth at Baremetrics and the first marketing hire at cross-channel marketing platform Cordial.
Christoph Janz
Christoph Janz is an entrepreneur turned investor focusing on early-stage SaaS companies. As the cofounder and managing partner at Point Nine Capital, he’s invested in some of the biggest names in SaaS, including Typeform, Contentful, Loom and Zendesk. He also has a blog, The Angel VC, where he shares advice for early-stage SaaS founders.
Larry Kim
Larry Kim is the founder of PPC software WordStream and MobileMonkey, a leading chatbot building platform. So it’s fair to say he knows a thing or two about building SaaS brands. His tweets cover startups, marketing and tech. He’s also ranked the eighth most popular Medium contributor.
Jason Lemkin
Jason Lemkin is one of the biggest SaaS influencers on Twitter and the founder of the world’s largest SaaS community — SaaStr — and the world’s largest SaaS conference, SaaStr Annual. He’s also a SaaS VC, running SaaStrFund and has been an early-stage investor in companies like Algolia, Pipedrive and Salesloft.
Aaron Levie
Aaron Levie is the cofounder and CEO at the cloud storage company Box. His timeline is filled with startup advice and poignant observations. If that’s not enough, you can find his writing in publications like The Washington Post, Fortune, Forbes and Fast Company.
Dan Martell
Dan Martell is a renowned growth coach who works with some of the biggest names in SaaS, including ClickFunnels and Proposify. He’s also a five-time founder, the cofounder of Clarity (a marketplace that connects entrepreneurs), and an angel investor. If Martel didn’t have enough on his plate, he is also the cofounder and managing partner of High Speed Ventures, a privately-held SaaS acquisition company.
Sujan Patel
Sujan Patel is a serial entrepreneur and SaaS founder. As managing partner of Ramp Ventures, a buyer and builder of SaaS companies, Patel has founded Mailshake, Voila Norbert and Right Inbox. Expect insightful posts on starting and building SaaS brands.
Naval Ravikant
Naval Ravikant is an entrepreneur and angel investor. He is the cofounder of AngelList and an investor in companies like Uber, Twitter and Postmates. His concise, thoughtful and articulate tweets have become legendary on Twitter. They cover business, life, philosophy and money, and have been compiled and elaborated on in Eric Jorgenson’s book, “The Almanack of Naval Ravikant.”
Dharmesh Shah
Dharmesh Shah is the cofounder and CTO of HubSpot —a company that needs no introduction to anyone in the SaaS industry. Shah is also an angel investor in over 60 startups, an active member of the Boston entrepreneurial community and a regular speaker at marketing conferences everywhere. He also shares advice at OnStartups.com.
David Skok
David Skok is an entrepreneur turned VC. He currently sits on the boards of several tech and SaaS companies, including Atomist, Namely HR, Salsify and Zaius. As well as offering advice on Twitter, Skok is also the author of the For Entrepreneurs blog.
Tim Soulo
Tim Soulo is the CMO and product advisor at Ahrefs, a SaaS SEO tool. He tweets regularly, sharing actionable advice on SEO and content marketing. He also writes long-form content on the Ahrefs blog.
Alex Theuma
Alex Theuma is the founder and CEO of SaaStock, a membership organization that helps SaaS founders through the important stage of growth to $10 million ARR. He is active at SaaS events all around the world — including SaaStock’s own conference — and he hosts a weekly podcast called The SaaS Revolution show.
Tomasz Tunguz
Tomasz Tunguz is a venture capitalist at Redpoint Venture and the author of “Winning with Data.” He regularly tweets about building and growing tech companies and shares longer-form advice on his blog.
Rob Walling
Rob Walling is a SaaS entrepreneur, author, podcaster and angel investor. He bootstrapped the SaaS email marketing platform Drip before selling it to LeadPages for a life-changing exit. He is the author of “Start Small, Stay Small: A Developer’s Guide to Launching a Startup,” runs a SaaS-focused podcast (Startups For the Rest of Us) and MicroConf, a community for bootstrapped SaaS founders.
Casey Winters
Casey Winters is the chief product officer at Eventbrite, a partner at Reforge and a SaaS and growth marketing expert. He has previously helped grow leading brands both as an employee and an advisor. That includes building the marketing team at Grubhub and leading the growth product team at Pinterest.
Want even more advice on your screen or in your ears? Check out our roundups of the best SaaS podcasts and YouTubers to follow.
Images: Alexander Shatov, Benjamin Dada, Hannah Busing
Since then my team and I have published over 2,500 long-form articles for SaaS and HR Technology companies all over the world and engaged with over 20K influencers to promote this content.
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